The Main Event
A While Back I Used This Space To Highlight A Number Of Good Reasons to be in New York City in April. Well, I'm pleased to report that thousands of spa and skincare professionals as well as 199 exhibitors agreed with me. The American Spa Expo and the 54th CIDESCO World Congress was a huge success and a great reason to be in NYC this past April.
Kerry J. Cannon, Jr
Spa and skincare professionals from more than 60 countries came to New York City to learn, observe, network, and share ideas with their peers and exhibitors. Companies such as Cosmopro Group/Pevonia, Decléor, Dragonfly, GlyMed Plus, Repêchage, Sanijet, Sothys, and Yon-Ka Paris demonstrated their latest equipment, products, and treatments.
Ido Kadman, media relations director for Yon-Ka Paris says, "The American Spa Expo was very successful for us. Our booth was constantly busy, and the show was a good launching pad for our new anti-aging balms, which will premiere later this summer. We got great leads from day spas, destination spas, and even a couple of resort spas located as nearby as the tristate area and New England and as far away as the Midwest, Texas, California, and Mexico."
Lori Kutch, director of marketing and communications for Decléor and Carita, says, "The American Spa Expo was a great opportunity for Decléor and Carita to meet new prospects. And having the CIDESCO World Congress at the same time was a huge plus for everyone."
The educational tracks were excellent, and expo attendees benefited from the first annual American Spa Business Development conference, covering Spa Planning & Development, Spa Marketing, and Medical Spa. The faculty for the event read like a Who's Who of the spa industry, including Deborah Evans, general manager, Red Mountain Spa; Diane Trieste, vice president, spa education and development, Cortiva; Tracy York, general manager, Lake Austin Spa Resort; Sharilyn Abbajay, owner and general manager, SP Abbajay & Associates; and a host of other spa big hitters.
I hope you'll plan on joining us next year—the American Spa Expo will take place April 30 through May 2, 2006, in the Jacob K. Javits Convention Center. Mark your calendars now, and I'll see you in the Big Apple next spring.
All the best,
Kerry J. Cannon, Jr.
Questex Beauty Publishing Group