Between issue closings, I've been traveling to the manufacturing and training facilities of spa-industry product manufacturers. I'm amazed at how much I learn on these visits. Just by stepping through a front door so much is conveyed about how a company defines its brand. The variances from manufacturer to manufacturer are many—much like the individuality of each of your businesses.
Just like the spas they service, spa industry manufacturers often model their spaces to reflect the philosophies of their brands.The spa at The Babor Institut in Palm Beach, FL.
Choosing the manufacturers with whom you partner is definitely about having similar branding philosophies and business goals—yet there's much more. It's also about support. Manufacturers have shared with me during my visits how they are helping to give you the tools to grow your businesses by providing the education you need. Turn to "Classroom," for a one-stop comprehensive glance at what is available. It is, after all, fall—back-to-school time!
Yon-Ka Paris training center in Rockaway, NJ.
And, in addition to this education story and our regular monthly columns and sections, you will want to take a look at this month's "Menu," which features a selection of high-tech treatments offered around the country. As the success of our Medical Spa Report indicates, "medical spa" is a concept that is growing—even a handful of resort spas are now working with medical doctors to add these services—and we want to keep you in the know for when clients start inquiring. Turn to page 90 for the roundup.
Editor in Chief email@example.com