At the Estée Lauder Spa at the Americana Manhasset shopping center on Long Island in New York, spa-goers will find a new kind of shopping experience. The company recently unveiled its new concept in retail design. Organized into individual vignettes, the 1,700-square-foot retail space allows guests to sample skincare products, makeup, and fragrances. For the first time, Estée Lauder will also offer a collection of accessories inspired by its latest advertising campaigns. Luxury lifestyle items such as colorful cashmere wraps, handbags, photo albums, and more will be available. Guests may also enjoy one of five Estée Lauder Skincare Express Treatments, which include a consultation and mini-facial based on skin type. As part of the company's long-term strategy to build its brand, the design was created with input from New York City design guru/curator Murray Moss. Intended to represent the collective vision of Aerin Lauder, senior vice president, global creative directions, and Estée Lauder's in-house store design and visual merchandising teams, the space serves as the new prototype for the company's retail offerings . —H.M.
CLOCKWISE FROM LEFT: The retail area features plush white leather Bibendum chairs, an Italian avant-garde coffee table, and a Venetian crystal chandelier; a mirrored makeup table is adorned with cosmetics and skincare products; the sophisticated design is part of Estée Lauders long-term strategy to evolve its brand image; a spiral staircase leads from the new retail area above to the spa below