ISPA Highlights Spa Trends
The International Spa Association (ISPA) recently released its findings on consumer and industry spa trends. The research shows that many spa-goers view spa visits as necessary, as an entitlement, and as a place to get health and wellness results, rather than as a treat or a place to be pampered. Many spa-goers consider spas a lifestyle choice—more than two million spa-goers took part in lifestyle classes in 2005. Medical spas are one of the fastest growing segments of the industry, with chemical peels, microdermabrasion, and natural weight-loss treatments such as body wraps, topping the list for the most popular medical treatments. "One in four American adults have been to a spa and know what they want from a quality spa experience," says ISPA president Lynne Walker McNees. "The trends are being driven by educated spa-goers who actually see them as expectations."
Some spas are adding residential components, such as Canyon Ranch Living, condominiums promoting the spa lifestyle in Miami Beach, FL.
Other highlights of the study include:
- Thirty-one percent of spa-goers are men who are going to spas looking for experiences tailored specifically to males.
- Treatments that use two or more therapists are on the rise.
- Sixty-three percent of U.S. spa-goers have visited a spa while traveling.
- There is an increase in mothers who are buying products designed for them and their babies.
- Spa-goers are drawn to indigenous treatments and products, especially when traveling.
- Spa-goers want spa experiences that are customized to their personal needs and desires.
- Eighty percent of U.S. spa-goers admit they use their time at the spa as an opportunity to socialize, and therefore, many spas are catering to this trend.
- Some spas, especially those located in urban areas, are adding residential components to their facilities, and many real estate developers are building spas in gated communities and condominiums.
Spa-goers are drawn to indigenous treatments, such as the Hakali Massage at Apuane Spa at the Four Seasons Resort Punta Mita (Punta Mita, Mexico).
Somme Shines at Sundance
Executives from Somme Institute mingled with stars and film VIPs at the annual Sundance Film Festival held in Park City, UT. Celebrities including Sienna Miller, Tara Reid, Regina King, Drea de Matteo, Molly Shannon, and Heather Graham sampled the skincare line, which is known for its five-step skin regimen. Sundance organizers supported the brand by introducing Somme executives to celebrities and allowing the company to display the products in the center of the interview room.
Clockwise from top: Somme's Edward Fallas with Marlene Forte and Heather Graham; Michael Angarano and Somme's Brad Carney; and Fallas with Molly Shannon at the Hollywood Life House
Aveda Offers New Massage Therapy Program
Aveda Institute in Houston, the second-largest Aveda cosmetology school in the U.S., recently announced the implementation of a new Massage Therapy program at its Woodlands location. The goal is to bring talented and motivated massage therapists into the Bayou City area. The program offers two levels of Massage Therapy expertise—basic and advanced—and the curriculum is based on Aveda's mission of environmental responsibility.
Universal Companies Introduces Its 2007 Spa Resource Book
The new 2007 Spa Resource Book from Universal Companies was unveiled at this year's Spa & Resort and Medical Spa Expo and Conference in Los Angeles. The book, which was mailed to customers in March, contains more than 400 pages filled with more than 5,000 products. The table of contents organizes products by treatment categories to make it easier to find the products and supplies needed for all treatments.
ISPA PARTNERS WITH BEYOND BEAUTY PARIS
The International Spa Association and ITEC France (organizer of the International Beyond Beauty Paris trade show) have formed a partnership to offer the global spa industry enhanced opportunities for education, networking, and research in Europe. They will work together in partnering on global research to identify trends in the European spa industry. Consumers in several European countries will be studied and the research will identify the number of spa-goers, frequency of visits, treatment trends, and pricing. This research will be released during the Beyond Beauty Paris Conference and Exhibition October 1–4, and the global report will be presented at the 2007 ISPA Conference & Expo November 12–15 in Kissimmee, FL.
Dermalogica is Welcomed in Hollywood
Dermalogica products were a hit at the "Hollywood Dream Home" event hosted by Hollywood Life magazine at the Pacific Design Center (PDC) in West Los Angeles. The magazine brought together designers and manufacturers to create a "dream house" that would be desired by young Hollywood. Dermalogica products for face and body filled the bathroom shelves inside the PDC. Licensed skin therapists introduced attendees, including Melinda Clark from The O.C. and Marissa Coughlan from Boston Legal, to Dermalogica's Face Mapping skin analysis concept.
Watch and Learn with Bioelements's DVDs
Pause, rewind, and follow along with Bioelements's "Learning on Demand" DVDs, which feature step-by-step visual instructions for performing Bioelements treatments. Narration and visuals guide viewers through each step and provide helpful tips and proper techniques throughout. Each DVD features a tutorial of a different treatment. The first to launch are the Bioelements Facial and the Bioelements Flaxx-C Anti-Aging Facial. "These are state-of-the-art educational tools and a valuable resource for all skincare professionals to have," says Teresa Stenzel, Bioelements regional education manager.
SPA FINDER HOSTS GLOBAL SPA SUMMIT
Spa Finder invited 450 senior executives from spas around the world to participate in the first-ever "Global Spa Summit," which will be held May 20–22 at New York City's Waldorf-Astoria Hotel. The forum will bring together experts from a variety of spa business areas including spa hospitality, property development, investment, research, and marketing and will introduce evolutionary practices and innovations in the global spa industry. Agenda topics will include global spa trends, innovations in spa design and architecture, ideas for making eco-friendly business decisions, brand building, and more. Networking opportunities and discussions will be held at several of New York City's most famous restaurants such as Daniel, Gramercy Tavern, Le Bernardin, and Nobu Fifty Seven. Attendees can also enjoy various spa amenities offered at Cornelia Day Resort.
"Spa and wellness has become a truly global industry; now we'll finally have a way to learn, share ideas, solve problems, and provide leadership on a global level to help shape a healthy future," says Pete Ellis, CEO of Spa Finder. "Our goal is to make the Global Spa Summit the most important spa industry event of the year, every year, everywhere it's held." Visit www.spafinder.com for more information.
Sarah Michelle Gellar is Addicted to Éminence
Actress Sarah Michelle Gellar and makeup artist David De Leon discovered Éminence Organic Skin Care products on the set of her new movie, Addicted. Gellar loved the products so much that she sent the company a personal thank you note with a signed photograph of herself.
CREATIVE NAIL HITS THE RED CARPET
Creative Nail Design's Red Baroness nail enamel was included in the gift bags for the New York City premiere of Black Snake Moan, a Gothic thriller taking place in the South starring Samuel L. Jackson, Christina Ricci, and Justin Timberlake. The premier was presented by Time Out New York magazine and took place at the IFC Center theater in New York City.
People on the Move
Toni Maggiore has been named spa director at The Spa at Four Seasons Hotel Atlanta, a new $1.3 million luxury spa. Maggiore most recently worked at the Four Seasons Resort Aviara (San Diego) and the W New York on Lexington Avenue in Manhattan.
Dashing Diva recently announced the appointment of Deborah Storz to chief operating officer of the Dashing Diva Franchise. In her new role, Storz will be responsible for overseeing the company's national rollout and evolution into a total beauty company. Storz has been with the company since 2003.
Pink Shell Beach Resort & Spa (Estero Island, FL) recently named Leslie K. Allen spa director at its Aquagene Spa. She will be responsible for overseeing all aspects of the spa. Most recently, Allen served as spa director at the Sonesta Beach Hotel in Key Biscayne, FL.
Leslie K. Allen
Lumiére Light Thérapie recently promoted Raquel Conroy to the position of operations manager. In her new role, Conroy will be responsible for overseeing product fulfillment and inventory, as well as manufacturing, shipping, distribution, accounting, customer service, and graphic design.