Avancé Expands to Asia
Avancé Skincare has added a new distribution partner in South Korea. Fine.M. Company, a seven-year-old distributor of cosmetics, skincare, and medical equipment, will distribute Avancé products in the region. A launch training seminar took place in South Korea earlier this year and was attended by more than 125 resort, destination, and day spa owners. "Partnering with Fine.M. is a major step towards meeting Avancé's goal of global expansion," says Dee Deluca Mattos, vice president of Avancé. "The introduction of Avancé products in South Korea will allow the company to begin to establish a presence in the quickly growing Asian spa market."
Avancé products were featured at the launch training seminar in South Korea.
Bio-Therapeutic Hosts International Educators
The Bio-Therapeutic Institute of Technology recently hosted its international team of educators for a week-long leadership retreat at the corporate headquarters in Seattle. "Bio-Therapeutic educators are on top of the technological advancements in skincare and how they impact our own technologies and the business skills and opportunities of our clients," says president David Suzuki. "By coming together, we also get to share the group's diverse experiences with skincare professionals around the world. The person-to-person contact our educators have with skin therapists gives us a firsthand understanding of how Bio-Therapeutic can continue to develop and supply skin therapists with progressive products and technology that naturally make a difference in our skin."
International educators gather at the Bio-Therapeutic headquarters in Seattle.
Dermalogica Educators Attend Annual Convention
More than 100 Dermalogica educators recently gathered at the company's corporate headquarters in Rancho Dominguez, CA, for the 13th Annual International Education Conference, themed "Growing from Good to Great." The conference, which featured educators from more than 40 countries, included strategizing sessions, new product and service introductions, treatment classes, and team-building exercises. Jane Wurwand, Dermalogica founder and CEO, and her husband also hosted a Western-themed barbeque at their home during the event.
(Pictured from left): Emma Hobson, Australia; Laura West, Washington, D.C.; Leanne McCliskie, Canada; and Sally Penford, U.K. at the Wurwand's Western-themed barbeque.
GUINOT SPONSORS TENNIS STARS
Guinot Paris has signed on to sponsor women's tennis pro Svetlana Kuznetsova. The 21-year-old tennis player will sport the French skincare company's logo during all Association of Tennis Professionals (ATP) matches through the end of 2007. "We are very excited to have Svetlana represent the Guinot brand at these worldwide tennis matches," says Joel Lachman, president of Lachman Imports, the exclusive distributor for Guinot in the U.S. Men's pro player David Nalbandian is also sponsored by the company and will wear the Guinot logo through 2007, as well. "Sponsoring international sports creates dynamic brand awareness and reinforces the synergy between fitness and healthy skin," says Lachman.
Murad Debuts Rewards Program
Murad recently introduced the Elite Program, a four-level rewards plan for top-tier accounts that will provide spas, salons, doctor's offices, and more with the tools to continue building a successful business with the Murad brand. Orders, portrayal of the company image, and exclusive use of Murad in treatments and in retail are all factors in qualifying for the program. Depending upon the level of rewards (Silver, Gold, Platinum, or Exclusive), accounts can receive substantial discounts on back-bar products; recognition wall plaques; complimentary business-building tools, including door decals, staff pins, retail bags, gift boxes, lab coats, and priority web referrals; and have the ability to obtain on-site education and access to Murad's Consumer Database. "It is the most passionate and most committed individuals who drive the evolution of our industry," says Howard Murad, M.D. "We are proud to recognize the efforts of these true business partners through the Elite Program."
Creative Sponsors Rock Lounge
Creative Nail Design created a spa oasis at Mandalay Bay Hotel for A-list music stars and other VIPs during the recent VH1 Rock Honors event in Las Vegas. As a sponsor of the VH1 Save the Music Rock 'n' Roll Relaxation Lounge, the company offered complimentary manicures and pedicures to stars during the benefit event hosted by "My Name Is Earl" star Jaime Pressley.
Anthrax's Scott Ian and girlfriend Pearl Adday (center) and Natasha Henstridge (right) enjoy Creative Nail treatments.
BLU SPAS, YAMAGUCHI JOIN FORCES
Blu Spas, a spa consulting company, and Yamaguchi Enterprises, a provider of consulting services and products in the spa and salon industries, have created a new strategic alliance in which Yamaguchi Enterprises will be the salon partner in select Blu Spas's future projects. "Individually, each organization has its own strengths," says Doug Chambers, co-principal of Blu Spas. "But the synergy of the merged organization is going to allow a solid core of unique, unsurpassed beauty industry services, training, and products, centered around the revolutionary Yamaguchi Feng Shui Beauty concept and Yamaguchi coloring techniques."
Massage Therapy Foundation Introduces Database Feature
The Massage Therapy Foundation now offers live pre-formatted public online database searches of research articles from the National Library of Medicine and the National Institutes of Health (PubMed) via its website at www.massagetherapyfoundation.org. This new feature allows a user to enter a PubMed search by clicking on a subject area of interest. Glenn M. Hymel, Ed.D., LMT, Foundation vice president and chair of the database committee, states, "This feature has dramatically enhanced what the Foundation offers in addition to our current Massage Therapy Research Database by providing direct access to research abstracts and articles on PubMed in a simple and user-friendly manner."
Modern Girls Love Ardell
Ardell's Faux Lashes were recently highlighted on an episode of Modern Girl's Guide to Life, a series on the Style Network that offers tips for busy women. Ardell Individual Lashes were applied to one of the correspondents on an episode entitled "Faking It."
The cast of Modern Girl's Guide to Life
Bioelements Launches Online Spa Locator
Bioelements has launched "Find Bioelements," an enhanced spa locator function on its website at www.bioelements.com. The tool allows clients to enter an address and find all nearby spas and salons carrying Bioelements products; view spas sorted by distance and map an exact location; learn specific spa information, including details about specific products carried; and obtain other spa details, such as website information, services, special promotions, payment options, business hours, directions, and parking information.
TWEEZERMAN LAUNCHES WEBSITE
Tweezerman has launched a new website at www.tweezermanprofessional.com. The site features information on the company's latest products and news, a store locator and links to professional beauty supply stores that carry Tweezerman products, and a calendar listing of Tweezerman events and professional trade shows. Beauty pros can sign up for Tweezerman's free monthly e-letter and submit tips and techniques to be posted on the site. The site also features a section on the company's history, new developments, press coverage, awards, and more.