Think Romance!

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Valentine’s day isn’t just for lovers—it’s the perfect opportunity to ignite the passion in your clients’ beauty routines, no matter what their relationship status.

Photo Image used by permission of Iredale Mineral Cosmetics, LTD.Tricia Campbell, director of education for Jane Iredale—The Skin Care Makeup

What’s your advice on creating a soft but sexy look for Valentine’s Day? The look is all about fresh, healthy skin that glows from within, like a golden goddess. To give skin a glowing touch, suggest clients add a little gold shimmer to their body lotion.

What one feature should you focus on if clients are short on time?  Bold, beautiful lashes are an easy way to make a statement. For clients who want a soft, romantic look that still brings volume and definition, try a lash primer and conditioner, like PureLash Lash Extender & Conditioner.

What are some must-have cosmetic items for the season? More defined lips are coming back into style. The “It” colors for lips now are soft berry and orange shades. The trend of softer, brighter lips is always a breath of fresh air for early spring.

How can clients transition their winter makeup bags to spring? Spring places an emphasis on beautiful skin rather than strong color on all features, so it’s quite easy to transition a client’s makeup bag with just a few simple multitasking products, such as those found in the Starter Kit.

 

Ashley Novak, professional makeup artist and educator for Sormé Treatment Cosmetics

What’s your advice on creating a soft but sexy look for Valentine’s Day? A sexy—but soft—look is one that enhances natural beauty. Natural shades that create a fresh-faced look are hot for Valentine’s Day. Add some sexy sizzle with a pop of color on the lips; consider Lip Thick Plumping Lip Gloss in Empress.

What one feature should you focus on if clients are short on time? The eyes, since that’s what other people look at first. Extreme Volumizing Mascara and Smearproof
Eye Liners make the eyes stand out.

What are some must-have cosmetic items for the season? Treat & Tint BB Cream is a must, as it is a moisturizer, a primer, and a foundation in one. They can keep that dewy look in spite of the drying effects seasonal weather can cause—just remind clients to use the right amount of SPF for this time of year.

How can clients transition their winter makeup bags to spring? Recommend clients use a few new shades, while staying away from darker tones and transitioning into light and bright colors.

 

Michael Marcus, CEO for Michael Marcus Cosmetics

What’s your advice on creating a soft but sexy look for Valentine’s Day? I like soft smokey eyes. Forget the six-color smokey eye and use one darker color all over the lid and blend it up towards the crease. Use a bolder shade on the lips.

What one feature should you focus on if clients are short on time? Definitely the lips. Clients can always throw on a pair
of sunglasses and run out the door, but a look just isn’t complete

without the right lip color.

What are some must-have cosmetic items for the season?  A great bronzer, whether it’s matte or shimmery, is a must-have. I also like brighter shadows to make the eyes pop. Spring is around the corner, so it’s time to start adding some color. Ditch the neutral tones.

How can clients transition their winter makeup bags to spring? Start by adding one or two color shadows and a brighter lipstick. Just adding those few things can brighten any look.

 

Peter Schmidinger, international face designer for Babor

What’s your advice on creating a soft but sexy look for Valentine’s Day? Illuminate the area around the eyes with the Perfect Skin Illuminator. Use Perfect Finish Foundation lightly while enhancing the shape of the face with blush—take time to accentuate the eyebrows. Makeup trends for spring 2014 are fun and wild. My favorites are sultry eye looks in fresh shades of green and soft orange with the finishing touch of a soft rose color on the lips.

What one feature should you focus on if clients are short on time? The eyes. Eye makeup really can tell a story. And it won’t fade away while kissing.

What are some must-have cosmetic items for the season? Keep dramatic mascara and drop dark-grey eye shadow and dark-red lipstick. Buy playful jungle colors, such as lush green and heavenly blue.

How can clients transition their winter makeup bags to spring? If there are some dark grey shades left in their makeup bags, then recommend blending them with spring and summer’s trendy greens. This will make the green shades more dramatic, which is perfect for an evening look.

 

Alejandro Falcon, artistic director for Osmosis Colour

What’s your advice on creating a soft but sexy look for Valentine’s Day? Valentine’s Day is all about love, and what better way to show your love to someone than with a kiss. Help the lips stand out with color. Try using Lip Pencil in Delicate Rose along with Lip Gloss in Pink Sapphire for a subtle fuller lip.

What one feature should you focus on if clients are short on time?  The lips. Clients can always add more color to their lips when they’re not wearing too much makeup anywhere else.

What are some must-have cosmetic items for the season? Must-haves are always lip glosses, mascara, and bronzers. Clients can remove shadows and blushes from their routine, especially if they are always on the go.

How can clients transition their winter makeup bags to spring? Suggest clients add brighter shades of yellow, pink, orange, and green. These are all colors that perk up any complexion and are subtly vivid enough for the spring season.