June 14, 2011
Whether attending or exhibiting at a trade show, learn how to boost sales, relationships, and presence with planning, execution, and follow-up.
How do you react to a trade show announcement—with anxiety and dread or with excitement and enthusiasm? Whether you plan to exhibit or simply to attend with your team in tow, trade shows offer unparalleled opportunities to reach potential clients, members of the media, industry leaders, strategic partners, key opinion leaders, vendors, and potential new-hires. Trade show successes can make or break a company, and a successful trade show can catapult a business to new levels of industry prominence. Attending...