Jamie Ginsberg

Recommendations on Your FaceBook Page

Just when you thought FaceBook was sleeping, they announce 750 million people using FaceBook and very quietly they roll out a new feature to Pages, RECOMMENDATIONS . Yes, I am shouting, this is going to be huge. No, they haven't pushed reviews into the newsfeed (which I have been patiently waiting for). Instead, they empowered people to write a recommendation on your Page which hits their NewsFeed and links to your Page. Is this HOT or NOT? I say it...

3 Reasons Why your Spa needs a Better Facebook Presence

Your Spa has a Page on Facebook with a handful of people "liking" your Page. You know something is missing, but you are not sure why or even how to fix the problem. I am going to tell you the missing sauce is "strategy" and the missing flavor is "training." Why should you invest in this? There are 750 million active users on Facebook with more than 350 million logging in on any given day. More important, they are sharing...

Recommendations on Your FaceBook Page

Just when you thought FaceBook was sleeping, they announce 750 million people using FaceBook and very quietly they roll out a new feature to Pages, RECOMMENDATIONS . Yes, I am shouting, this is going to be huge. No, they haven't pushed reviews into the newsfeed (which I have been patiently waiting for). Instead, they empowered people to write a recommendation on your Page which hits their NewsFeed and links to your Page. Is this HOT or NOT? I say it...

IECSC Las Vegas Recap - Social Media Gaining Ground

There is good news on the horizon.
What happens in Vegas, stays in Vegas (whatever you are imagining, really did happen and more). In my polling, their is good news on the horizon. Only 2 people in my session on Social Media were not on Facebook, this is a significant change in our industry from 2009 when nearly 40% were not on Facebook. Does this get me...

How am I preparing for IECSC Las Vegas 2011?

With IECSC LV just around the corner Jamie shares some great ideas on ways to prepare to get the most out of your trade show!
I am excited for IECSC LasVegas 2011, why? Because in addition to Using Social Media to Build Community and Increase Revenue from 11:45am - 12:45pm (grab lunch before the crowds and join me for an hour that will ignite your marketing and give you real skills), I am teaching an intensive on Monday from 9am -12pm " Blogging - Organically...

Printed Collateral - Have You Included Your Social Contact Information?

I truly believe the social revolution is half-way thru completely changing how we exchange information. That said, I know we will be printing "junk" for the next few years. Each time you approve marketing material (from business cards to coffee cups), look carefully and see if there is an aesthetically tasteful way to include your contact information. It may be simply an, @sonicallstar , facebook/clevelandgroove - you will not have the actual full links, but you will make it easy...

What to do after a Spa Exec Event

After an amazing event like SpaExec Sonoma , what should you do? Dive in head first!!! 1) Review your profile on LinkedIn and make sure it truly represents you professionally, update any areas that can be improved. 2) Dig into that stack of business cards and look up the people you met at the conference on LinkedIn. Yes, you should have followed my 24 Hour Rule , but better late than never. Remind them how you met as needed. If...

How to Improve the Quality of your Status Updates on FaceBook

Do you feel like you are posting to FaceBook and nobody is listening? The occasional Comment or Like seems to be from the same people? The amount of people who like your Page may be part of the problem. The more people you have the more likes and comments you will get. Why do we want Likes and Comments? Because your Status Update will remain in the default Top News feed of the people who like our status update longer!!!...

LinkedIn - The Gold Your Spa Needs to Mine

You have a Page on FaceBook, you even opened up a Twitter account and reserved a Blog. What is missing? How about a Return On Your Investment? How about an increase in business? There is a direct relationship between how active you are on LinkedIn and how effective your business development will be for your Spa. I always say "Each time you connect to someone on LinkedIn you are giving them the most dynamic business card ever - your living...

How do you ask your client to be your friend on FaceBook?

Asking your client to be your friend on FaceBook is the first step to building out your community. How do you ask them to connect? 1) Start by asking in person. "Are you on FaceBook?" "Oh good, I'll look you up later and connect to you." Better yet, pull out your iPhone and connect to them right there on the spot! 2) Look them up on FaceBook and invite them. If they are a regular customer, just send them an...

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