Jamie Ginsberg

Fire Your Employees who are not on FaceBook and LinkedIn!!!

What? Have I gone CRAZY? Did I really just say "FIRE YOUR EMPLOYEES WHO ARE NOT ON FACEBOOK AND LINKEDIN!!!" Yes! They are money pits, causing you bleed green (that's code for cash). What? You need to understand that if your employees are not contributing to your social marketing efforts, then you are losing potential revenue. How, the employees at your closest competitor are friending your clients and educating your clients, it is only a matter of time before they...

Connect to your Employees on FaceBook

Lately, I have been hearing a lot of people tell me they don't want to connect to their employees on FaceBook, or the employees say they wil not connect with their managers. Let me set the record straight, You MUST connect to your employees on FaceBook. Why? Because the reputation of your Spa is at risk. What you don't see posted on FaceBook could reduce your revenue immediately. Are you o.k. with your employee posting "Massaging a whale for 90...

FaceBook Questions for your Spa - Have you asked one?

Have you asked a "Question" from your Page on FaceBook for your Spa? This is a simple but huge feature! Why? Because these questions can go viral! When you ask a Question from your Page (note it is a button right above the status update), when people answer the question - their answer is posted to their newsfeed!!! Is this an accident? No!!! FaceBook wants you to use this feature to solicit feedback from your community. Why? Because this is...

Customer Service is the Key to Repeat Business

Traditionally, I have not liked the idea of Social Media as a customer service tool. The follow-up phone call is far better than tweeting someone or even emailing them. Despite my opinion, people are using social media tools such as FaceBook and Twitter to obtain access to customer service. Are you there? Are you listening? Are you responding? A simple reply to a Tweet or reply to a comment on your FaceBook Page is the key to developing conversation using...

Start With Your FaceBook Business Page

Your Spa has a FaceBook Business Page, what are you doing with it? Are you using it as an educational tool? Are you promoting services and products? Are you promoting deals? Do you have an audience? Your FaceBook Business Page is the most valuable marketing tool you have ever had! Primarily because of the "social factor." Any of your customers can share your presence quickly and easily to the public. You can communicate with your people regularly and it is...

Following Up on Your Networking Event - Using Social Media

Did you go to IECSC in New York? Maybe a Spa Exec event? What did you do with the stack of business cards when you got home? Is sending an email the best way to follow-up with these contacts? No!!! You have the best research tools ever available, right in front of you. Take your pile of business cards and start looking people up one by one on LinkedIn. If you find someone, decide if you want to connect with...

Social Campaign Ideas You Can Implement Today

You've got your Page going on FaceBook, maybe even your LinkedIn profile looking good, but no strategy of what to do with your presence. Here are a few ideas you can start today! Start a photo campaign. Start easy, photos of your staff. Then dive in and start taking photos with your customers and staff together, celebrate and honor your relationships! Create a simple 3 question survey you ask every customer. Find out if they are on FaceBook, do they...

A Photo Shoot for your Spa!

What can you do to spark up the FaceBook presence for your Spa? Schedule a Photo Shoot!!! The social web is starving for content and your Spa needs to feed the monster. You can put up to 200 photos in each album on FaceBook, load these albums up! Why, because if people like your photos they will look thru the entire set, generally people do not switch albums. You want them to stay engaged and interested in your content. What...

Preparing for IECSC - Start with your profile picture

As you prepare for IECSC, look thru your profile on FaceBook and LinkedIn - make sure people will recognize you! The rules are very simple: Your eyes must be visible - this breeds trust! Make sure you use a Head Shot. You can NOT be on vacation - spring break photos are fine, but not appropriate before you go to a conference for work and NEVER on LinkedIn. The picture MUST look like you. If you have short hair, your...

How does the 24 hour rule apply to your Spa?

If you have heard me talk about LinkedIn , then you know how much I love the 24 hour rule. What is it? It is the amount of time you have after meeting someone and exchanging business cards or simply contact information, to reach out and connect on a social network. Why 24 hours ? Because your new connection will usually still remember you, simply send the generic invitation to connect - no explanation is needed. After 24 hours ,...

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