Jamie Ginsberg

Using Social Media to Prepare for IECSC and Conferences

Are you going to IECSC this year? How about a local SpaExec event ? Are you using Social Media to build your business at these events? Here are a few easy tips to make your conference productive and profitable! Do a 5 minute review of your profiles on LinkedIn and FaceBook, make sure you look like the experienced professional you are. Research the companies, panelists and attendees who are going to be at the conference and figure out who you...

Valentine's Day - Spread The Love on FaceBook

Is it business as usual on Valentine's Day? No way! This is the perfect holiday to "spread the love." Here are 5 easy ideas to implement this Valentine's Day at your front desk. Each of these ideas will take 15 minutes Print out labels with your FaceBook address on it, attach these to little bags of Dove Chocolates. Why Dove Chocolates? Because they have inspirational messages in them and they taste great. Remember the chocolates you give out reflect your...

3 Tips to Build your Community on the FaceBook Page for your Spa

You know your customers are on FaceBook, but there is very little activity on the official Page you set up on FaceBook for your Spa. Maybe 200 people have liked your Page, but it feels like a ghost town. What gives? You need a critical mass, develop and implement a strategy to build your community intentionally. Adjust your messaging, tone down the sales and tone up the education. Your community needs the knowledge you have! Implement FaceBook Places and Deals,...

Top 7 Social Media Tips for 2011

Clean up you personal FaceBook Page. Start by doing an inventory of your security and privacy settings, then edit your friend list. Delete some dead weight that you can not remember why you are friends with them, add each and every friend to at least one List. Have a Business Page? Fine tune the content you are posting and commit to posting regularly. For most Spas, weekly. Review your LinkedIn Profile. Is your job description accurate, have you taken on...

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