Jennifer Barnes

Detox From Technology

Find out how to reap the benefits of the National Day of Unplugging
As avid spa enthusiasts and professionals, we are well aware of the cleansing power of detoxes utilizing food or spa treatments, but have you considered the positive benefits from a tech detox? This Friday, the National Day of Unplugging (NDU) gives all of us the perfect opportunity to test it out. Join in the NDU by detaching from your devices...

Fun in the Sun

Check out sunny island promotions that save guests’ skin
Spa-goers trudging through the frigid winter with more storms than we care to name, though each has its own creative moniker, are traveling to the tropics in search of warmth. The Frenchman's Reef & Morning Star Marriott Beach Resort in St. Thomas has a sunny promotion to keep guests safe while enjoying the much-needed vitamin D pool or beachside. In...

Host a Fabulous Event

Learn marketing techniques to improve your spa’s next fete
I will rarely turn down an opportunity to play hostess. The reason for the gathering doesn’t matter, as long as it includes friends and food I’m there. Hosting events can help boost business at your spa as well and many locations are finding ever more creative reasons to send out invitations. Here are a few tips from John Treadwell, founder...

Keeping Active with Skincare

Get a sneak peek into Naturopathica's upcoming webinar
Spa-goers aren’t the only ones getting active in 2014. According to Barbara Close, founder and CEO of Naturopathica, ingredients are active too, active in the fight against premature aging, that is. In our upcoming webinar, "The Next Generation of Active Skincare" on March 17, Close will discuss a variety of skincare topics pertinent for estheticians, spa owners, directors, and managers,...

Oscar-Worthy Spa Services

Travel back in time with Gatsby inspired treatments
After a year of inspiring films and extraordinary stories, the big night is nearly here. Attendees have been primping with spa treatments worthy of the Oscars with just enough time for final touches. Spas have taken services a step further and given new life to movies as treatments. These Great Gatsby Treatments from Caudalie Vinothérapie Spa at The Plaza (New...

Bronze Age

Learn how sunless tanning advancements and top training techniques can help your clients and staff achieve the gold standard.
It’s no secret spa-goers love a golden glow, especially one that can be achieved without damage. According to The Beauty Company’s recent report, 99 percent of women surveyed have tried a sunless tanner, and 92 percent have used one within the past six months. The effective, active ingredients dihydroxyacetone (DHA) and erythrulose have been constants since the 1950s when sunless tanners hit the market. Fortunately, the fear of clients turning into smelly Oompa Loompa look-alikes has largely subsided, as the...

Giveaway for Healthy Hearts

Take note of a worthy cause and stylish prize
Once again Spa Week is bringing much-needed, and stylish, attention to heart health awareness with its Heart Over Heels Giveaway. Through March 17, visitors to www.spaweek.com will have the opportunity to follow their way to a healthy heart in style by entering to win the grand prize: a pair of signature Christian Louboutin Simple Pumps. The runner up will receive...

Nailed It

Check out the hottest nail trends from New York Fashion Week
Though the tents are coming down and the runways are filled across the pond, the backstage beauty trends are fresh in our minds. Here are a few fashionable nail ideas that are worth sharing with clients: Gina Edwards, lead stylist for Morgan Taylor at Zac Posen, polished nails in Hide & Sleek, a deep blue with purple undertones which complemented...

Profitable Promotions

Booker reveals Valentine’s spa spending boom
I like to focus on the true feelings of love that inspire Valentine’s Day celebrations instead of the consumerism, but I will happily accept a bunch of roses or box of dark chocolates. Spas are an growing part of the romantic spending leading up to Feb. 14, and Booker , known for its marketing and business management software, found some...

Fashion Forward Fabrics

Learn the fabric know-how you need for functional uniforms
When I’m out shopping for new clothes I always take time to touch and feel the fabrics, and I often nix outfits that look cute but feel anything but. The same savvy comes in handy for you when selecting uniforms for employees. Innovations in fabric composition have allowed for new styles, easier cleaning, and better maneuverability, enabling staff to complete...

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