Jennifer Barnes

Profitable Promotions

Booker reveals Valentine’s spa spending boom
I like to focus on the true feelings of love that inspire Valentine’s Day celebrations instead of the consumerism, but I will happily accept a bunch of roses or box of dark chocolates. Spas are an growing part of the romantic spending leading up to Feb. 14, and Booker , known for its marketing and business management software, found some...

Fashion Forward Fabrics

Learn the fabric know-how you need for functional uniforms
When I’m out shopping for new clothes I always take time to touch and feel the fabrics, and I often nix outfits that look cute but feel anything but. The same savvy comes in handy for you when selecting uniforms for employees. Innovations in fabric composition have allowed for new styles, easier cleaning, and better maneuverability, enabling staff to complete...

Behind the Scenes Tips

Learn the secrets to truly customized manicures
One of the highlights of Fashion Week that keeps me excited year after year is the creativity. In the tents at Lincoln Center or in studios throughout the city, it’s palpable. Creativity comes in the form of hair designs, makeup colors, and more than ever, fantastic nails. I chatted with Gina Edwards, a nail pro who collaborated with Morgan Taylor...

Relaxed Beauty

Learn about spa brands making waves backstage
The American Spa team has taken time away from our usual rounds of spa visits to bring you the latest updates from Mercedes-Benz Fall/Winter 2014 Fashion Week in New York City. Not only did we snap inspiring makeup looks and nail designs showing the creative range of industry pros—and what a range of trends we saw—we were also pleasantly surprised...

Gold Medal Massages

Check out these treatments worthy of top athletes
Sports enthusiast or not, the Olympics are a must-watch for the ultimate in health and fitness. It’s truly incredible to me to see what the athletes can achieve and marvel in the hard work it took to get them there. Naturally, spa treatments have their place for these athletes, relieving sore muscles and much more. Here are a few Olympian-worthy...

Rethinking Redesigns

Take note from successful corporations for your next image update
Recently, I’ve noticed quite a few beauty and skincare brands revamping their websites, packaging, and more. For those of you also considering this smart, yet time-consuming update for your spa's brand, check out what some of the top international corporations did with color and text that works in this study from www.tastyplacement.com , an Austin SEO and web design agency...

Get Savvy with Social Media

Expand your social media expertise
With Facebook’s 10th anniversary celebration in full force, complete with personalized movies and, of course, hashtags (#FacebookIs10), it may seem like the primary social media option. That is far from the truth and numerous social media companies have unique solutions tailored to your business’ specific needs. Here’s a helpful infographic from Elliance to enhance your social media expertise. For more...

Carrot Cuisine

Check out a spa-friendly carrot recipe
We’re keeping our eyes on carrots because yesterday was National Carrot (Cake) Day. I’m a fan of the baby version of these bright orange veggies for dipping in hummus or peanut butter. They are high in beta-carotene, which the body converts into vitamin A and helps to protect skin from the sun so ideal for spa-goers relaxing al fresco. What...

Fitness for Football Fans

Follow these fun moves for a fit fan experience
The Super Bowl is a celebration of some of the greatest and fittest athletes in the NFL. It’s a whole different story for fans, in the stands and at home snacking on comfort food and plenty of alcohol. This year, celebrity trainer Kira Stokes wants to change that with her Super Bowl Workout Game filled with fun, calorie-torching movements straight...

Game Day Glam Specials

Discover how one spa chain is pampering clients during the Super Bowl
Though massage is a proven cure for sore muscles and especially valuable to athletes, the relaxing spa experience is a far cry from the enthusiastic Super Bowl on Sunday. For those more inclined to a treatment than cheering for a touchdown, luxury spas have #gamedayglam on the menu instead. Red Door Spa ElizabethArden (multiple locations) is rewarding spa-goers who bring...

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