Jennifer Barnes

Spa Ssakwa’q’n to Host ‘Coffee to Cocktails’ Makeup Event

Discover how a luxury spa creatively launches a new seasonal line
With so many product lines offered in spas, clients can easily lose track of what they should use and even miss the latest seasonal updates. Spa Ssakwa’q’n at the Coeur d’Alene Casino Resort (Worley, ID) is launching a new mineral makeup line for guests with a splash so it won’t go unnoticed. The spa will host a Coffee to Cocktails...

Four Seasons Hotels and Resorts Connects with Guests on Pinterest

Discover new ways to use the popular social networking platform to boost your business
Are your Pinterest boards updated with your spas’ latest offerings? Four Seasons Hotels and Resorts boards definitely are, with a launch of Pin.Pack.Go . The new service launched in August uses collaborative boards to connect guests with Four Seasons experts worldwide to help them plan a memorable stay. The collaborative process features three easy steps for guests: Create a Pin.Pack.Go...

Treatment Tips for Darker Skintones

It’s a no-brainer that each client’s skin concerns are as unique as they are. It’s vital to understand the specific issues common to each skin type to be able to expand your medical spa practice and attract a diverse group of patients. Jeanine B. Downie, M.D., does just that as she provides an array of popular and effective treatments for her clients at image Dermatology (Montclair, NJ). Downie specializes in lasers for treatment of scars, wrinkles, broken blood vessels, brown...

Health Benefits of Dark Chocolate

Discover the nutritious way to celebrate chocolate milkshake day
Today marks National Chocolate Milkshake Day and for cocoa fanatics like myself it’s a grand one. Maybe to some it sounds like another made up food holiday, but either way chocolate has some serious health benefits and is worth celebrating. Dark chocolate—but not milk chocolate or dark chocolate eaten with milk—is a potent antioxidant, according to research completed by Mauro...

High Brow Versus Low Brow

Discover the latest brow trends from researchers
It’s high time for high brows to give way to the low arch look. A recent Journal of Aesthetic Plastic Surgery study completed by researchers at Johns Hopkins University and University of Regensburg found interesting arch trends. Keep these in mind and share with clients to ensure their face-framing features are up to date. Those surveyed consider the low brow...

Autumn Harvest Ingredients Available at The Spa at Wintergreen Resort

Discover new uses for favorite ingredients in season now
I just learned a lovely new word that perfectly fits my view of the fall, komorebi, which is a Japanese term to describe the dappled effect of sunlight that filters through the leaves of trees. It certainly feels like a muggy summer day in New York City, but soon enough the leaves will change color, komorebi will be all around,...

Post Sun Skin Brightening Recipes

Discover new DIY remedies for sun damage and diminishing an unwanted tan
As the days get shorter I cling tighter to my summer vacation glow, willing the bronze to last until turkey day. What I don’t want to stick around? Hyperpigmentation and the other red flags of sun damage. Many of your clients may want to banish the signs of too much fun in the sun too. Here are recipes and tips...

Gluten Free By the Numbers

Discover the expanding gluten free marketplace for spas
I am a big fan of carbs—bread, pasta, and pastries—you name it, I would love to eat it. Recently I’ve been tinkering in the kitchen with gluten-free recipes to appeal to my new husband’s gluten sensitivity. To my surprise, the results have been quite delicious and I find myself opting for gluten free foods voluntarily. It’s a growing segment in...

Protect Skin from UV Rays Year-Round

autumn skincare recommendations
Discover the anti-aging benefits of wearing sunscreen through all four seasons
It’s my favorite time of year—the air is gaining crispness, coffees are including spices and pumpkin, and football is filling the airwaves. Though I tend to say the beginning of each season tops my list because there are new activities to look forward to, autumn is especially sweet. The beginning of fall doesn’t mean it’s time to stow away the...

SpaBooker Tips for an Effective Spa Discounting Strategy

discounting
Discover business insight and marketing strategy from SpaBooker's webinar focused on how to effectively use discounts
The recent economic difficulties spurred the creation of discount sites and encouraged even luxury businesses to discount their valuable products and services in order to attract customers. Discounted pricing became a common marketing tool to attract and retain clients who, as a result, now come to expect it. Inevitably, those discounts eat away at already slim profits and can even...

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