Malynda Vigliotti

Reviews—More, More, More

“Everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions,” according to Chris Marentis, founder and CEO of Surefire Social . “Ultimately, a single review—positive or negative—can tip the scale in favor of one company over another.” Malynda Vigliotti, also known as Boom Boom, owner of Boom Boom Brow Bar (New York City), spreads good news—instead of featuring bio’s for each of her staff members on her website, she features their picture with a review. “You...