Nicole Altavilla

Long-Term Benefits

Learn how offering permanent makeup at your medical spa can leave a positive lasting impression on your clients.

Breakout Role

Acne
Acne is the most common skin disorder in the U.S., affecting approximately 40 to 50 million Americans. While commonly associated with teenagers and puberty, according to the American Academy of Dermatology, acne is not restricted to any age group. In fact, adults in their 20s, 30s, 40s, and 50s can develop acne. Nearly 85 percent of all people have acne at some point in their lives, and according to Beth Bialko, global curriculum developer for Dermalogica and The International Dermal...

Take the Plunge

Hot Springs
Long before the days of pampering spa treatments that most of today’s spa-goers are accustomed to, “spa-ing” consisted of bathing in hot springs for relaxation and wellness. The concept of water therapy dates back to ancient times. However, it’s proving more popular than ever with an increasing number of people seeking out natural thermal springs to soak in their many benefits. In fact, SpaFinder Wellness 365 included hot springs in its Top Ten Global Spa and Wellness Trends Forecast for...

Solar Power

Suncare
Skin cancer is the most common form of cancer in the U.S., according to the American Cancer Society, and more than 3.5 million basal and squamous cell skin cancers are diagnosed in this country each year. In light of the alarming skin cancer rates, sunscreen sales are thriving (product sales approach approximately $1 billion annually, according to IBISWorld, a market research company), which is good news for the future of skin cancer prevention—and the overall health of skin. In addition...

Internal Affairs

Telomeres
Skin is directly affected by a person’s genes, lifestyle, and diet. External factors, such as environmental pollution and ultraviolet radiation, influence the health and appearance of skin, as do internal factors like genetics and hormones. Telomeres are protein DNA complexes located at the end of chromosome strands. Often compared to the plastic tips on the ends of shoelaces, telomeres help prevent chromosomes from unraveling or deteriorating and have a direct impact on all aspects of aging, including the skin. “Telomeres...

Tech Support

Discover how spa software companies can make it easier than ever to run your spa.
Spas are designed to pamper guests and encourage stress-free relaxation, but that doesn’t mean that managing a spa is any less stressful than overseeing any other type of business. Because of the many demands of running a spa, many owners and directors have come to rely on software to help them stay organized. “Investing in software allows spas to stay ahead,” says Molly Southern, marketing manager at SpaBooker. “Streamlining operations with one software system that includes marketing functionality can result...

Inside Job

Discover how nutricosmetics can boost the health of your clients’ skin—and your spa’s bottom line.
In an effort to provide clients with more than just pampering and relaxation, many of today’s spas have also incorporated health and wellness offerings, such as nutrition consultations, fitness classes, and oral-based beauty-enhancing supplements known as nutricosmetics. Combining the health benefits of nutraceuticals with the cosmetic benefits of cosmeceuticals, nutricosmetics treat the skin and body from the cellular level by promoting skin cell renewal and revealing healthier looking and glowing skin. “Nutricosmetics promote the concept of beauty through nutrition and...

Feel the Heat

Today’s spa-goers are warming up to the modern hammam experience, which blends ancient traditions with timely touches.
The hammam experience is an age-old ritual of cleansing and purification in a heated chamber. With a long history in the Mediterranean, hammams served as places where people went to bathe, relax, and socialize. Originally featuring elaborate designs made of marble and stone, traditional hammams were architectural marvels that flourished in European and Middle Eastern countries. Today, they can be found in many spas worldwide, including North America. “A hammam, be it influenced by Turkey, Morocco, Rome, or Asia, can...

Building Blocks of Beauty

Help spa-goers experience a youthful resurgence by offering stem cell treatments and products that leave skin looking and feeling younger and healthier.
From caviar and diamonds to gold and snake venom, spa-goers today are willing to go to extremes in search of the fountain of youth. Now, stem cells have become all the rage because of their super age-defying powers. “The growth factors found in stem cells provide the messaging molecules necessary to trigger collagen and elastin production, therefore providing the basis for healthier and younger looking skin,” says Crystal McElroy, national educator and sales and account executive for Dermatude North America...

Social Studies

Learn how social media can make achieving brand awareness and boosting your spa’s bottom line easier than ever.
In today’s digital age, social media has become a common way for spas to create, share, and exchange up-to-the-minute information with current and potential clients. Though a spa’s number of fans, followers, and friends can indicate its level of exposure, it is also important for spas to provide content that is timely and relevant to its audience in order to engage clients and followers. “Social media is an extension of a spa’s online presence, and a strong online presence has...

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