Nicole Altavilla

Tech Support

Discover how spa software companies can make it easier than ever to run your spa.
Spas are designed to pamper guests and encourage stress-free relaxation, but that doesn’t mean that managing a spa is any less stressful than overseeing any other type of business. Because of the many demands of running a spa, many owners and directors have come to rely on software to help them stay organized. “Investing in software allows spas to stay ahead,” says Molly Southern, marketing manager at SpaBooker. “Streamlining operations with one software system that includes marketing functionality can result...

Inside Job

Discover how nutricosmetics can boost the health of your clients’ skin—and your spa’s bottom line.
In an effort to provide clients with more than just pampering and relaxation, many of today’s spas have also incorporated health and wellness offerings, such as nutrition consultations, fitness classes, and oral-based beauty-enhancing supplements known as nutricosmetics. Combining the health benefits of nutraceuticals with the cosmetic benefits of cosmeceuticals, nutricosmetics treat the skin and body from the cellular level by promoting skin cell renewal and revealing healthier looking and glowing skin. “Nutricosmetics promote the concept of beauty through nutrition and...

Feel the Heat

Today’s spa-goers are warming up to the modern hammam experience, which blends ancient traditions with timely touches.
The hammam experience is an age-old ritual of cleansing and purification in a heated chamber. With a long history in the Mediterranean, hammams served as places where people went to bathe, relax, and socialize. Originally featuring elaborate designs made of marble and stone, traditional hammams were architectural marvels that flourished in European and Middle Eastern countries. Today, they can be found in many spas worldwide, including North America. “A hammam, be it influenced by Turkey, Morocco, Rome, or Asia, can...

Building Blocks of Beauty

Help spa-goers experience a youthful resurgence by offering stem cell treatments and products that leave skin looking and feeling younger and healthier.
From caviar and diamonds to gold and snake venom, spa-goers today are willing to go to extremes in search of the fountain of youth. Now, stem cells have become all the rage because of their super age-defying powers. “The growth factors found in stem cells provide the messaging molecules necessary to trigger collagen and elastin production, therefore providing the basis for healthier and younger looking skin,” says Crystal McElroy, national educator and sales and account executive for Dermatude North America...

Social Studies

Learn how social media can make achieving brand awareness and boosting your spa’s bottom line easier than ever.
In today’s digital age, social media has become a common way for spas to create, share, and exchange up-to-the-minute information with current and potential clients. Though a spa’s number of fans, followers, and friends can indicate its level of exposure, it is also important for spas to provide content that is timely and relevant to its audience in order to engage clients and followers. “Social media is an extension of a spa’s online presence, and a strong online presence has...

Spoiler Alert

Take a fresh look at how preservatives can benefit skincare products by keeping them free from bacteria and helping them last longer.
Defined as ingredients that inhibit the development of microorganisms in cosmetic products, preservatives are found in many skincare formulas to help them stay fresh longer. Products without preservatives can easily be contaminated and thus prove harmful to the skin. “Skincare is usually formulated with preservatives in order to keep the product fresh from the moment it is manufactured until the customer finishes using it,” says Pedro Ortega Dardet, president of Wilma Schumann European Skincare. “Skincare products become easily contaminated by...

A Site to Behold

Discover why a strong online mobile presence really clicks with spa-goers.
Up until about five years ago, mobile phones were used primarily for making phone calls and sending text messages. Today, more than 56 percent of American adults own a smartphone, and 55 percent of adult cell phone owners use the internet on their mobile phones, according to Pew Research Center’s Internet & American Life Project study. What’s more, according to ABI Research, 1.2 billion smartphones will enter the market over the next five years. The explosive growth of mobile technology...

Brand of Gold

Uncover the benefits of a customized line.
Private-label skincare has come a long way through the years. Gone are the days of a plain white label with a generic logo. Today, it is sometimes difficult to differentiate between a mass-marketed brand and a private-label brand. What’s more, what is inside the private-label bottle is often the same or even better than what’s in the branded bottle. “Educated consumers now know that they can find high-quality beauty products without having to visit the cosmetics counter,” says Lynn Warren,...

Spa Style

Give your spa a fashion fix by offering stylish and functional robes and slippers that are sure to be a perfect fit for both your clients and your spa.
These days, basic bath robes and unisex slippers are things of the past. While these tra- ditional options are practical, many of today’s spas are opting instead for more fashionable styles that don’t compromise function. “Up until the late ‘90s, most spa robes were made of waffle or terry velour,” says Karen Faul, president of Monarch Cypress. “Most luxury spas adopted microfiber robes once they were introduced. They were a lighter weight than terry velour, warmer, and provided more cover-...

Golden Glow

Learn how offering creative sunless tanning packages and services at your spa can boost business and keep clients coming back.
Skin cancer is the most common form of cancer in the U.S. According to the Skin Cancer Foundation, more than 3.5 million skin cancers in more than 2 million people are diagnosed annually. When it comes to preventing skin cancer, the obvious solution is applying and reapplying sunscreen throughout each day, all year round. But while sunscreen is an effective way of protecting skin from cancer, it doesn’t give skin a healthy looking glow, which is one of the main...

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