Strong Pilates, a Pilates and cardio-infused fitness franchise, has announced its expansion into the U.S. It is set to open its first flagship studio in Hermosa Beach, CA, this year. Plans are underway for studios in Texas, New York, and Florida, with five to eight studio locations to be announced within the coming months. This coincides with Strong’s continued expansion across Australia, New Zealand, Asia, Europe, United Kingdom, and North America, as well as new launch territories: South Korea, Philippines, Indonesia, Bahrain, Dubai and Japan.
To manage the expansion of Strong's fitness model and facilitate rapid growth across the U.S. market, both founders will relocate to the global headquarters in California in 2024, showcasing the paramount demand of this fitness offering. "Our launch in the U.S. is a monumental step for STRONG Pilates," says Michael Ramsey, co-founder of Strong. "It's our most ambitious expansion to date, and we're eager to bring our revolutionary fitness concept to the U.S. market and meet the demand for a unique format which will carve a new movement and fitness standard across the country."