Medical Spa Columns

Inside Out Treatments

Russak+ dermatology clinic
New Yorkers seeking balance now have a chic new Midtown spot offering holistic help. Russak+ (New York City) opened last fall as an extension of Russak Dermatology Clinic. Unlike many aesthetic centers, owner and board-certified dermatologist Julie Russak, M.D., focuses on optimizing internal health to promote beauty from within. What makes Russak+ unique? Our approach is based on optimizing your inner body health at the same time as addressing your skin concerns, really promoting a concept of beauty from within...

Four Benefits of a Photo Gallery for Your Spa

If you run medical spa, a website is obviously essential. You might also have a blog, be active on social media, and invest in advertising or SEO. These are all tools that if used correctly can help drive more people to your website and generate more patients. But what about utilizing a photo gallery? Many medical spas don't have one, and others have one, but fill it with stock images. Most practices that do have a photo gallery utilize a...

The New Aging Face

The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) has released its annual survey, which explores the top trends in facial plastic surgery over the past year and predictions for where the field is headed. This year’s member survey reveals a new trend that points to more and more young adults and teens opting for aesthetic procedures. In 2015, a whopping 64 percent of member facial plastic surgeons saw an increase in cosmetic surgery or injectable treatments in patients...

Healthy Skin in Winter

Winter can wreak havoc on skin. It takes potent products and a targeted regimen to combat dry, depleted skin in the colder months. Harry Glassman, M.D., renowned cosmetic surgeon based in Beverly Hills and founder of SkinClinical sees patients every day with extreme damaged skin in need of a daily boost. His advice for treating and preventing winter skin issues is based on years of experience in the field, having seen it all when it comes to your skin. Here,...

Social Lockdown

social media for medical spas
Using social media is a low-cost alternative to more traditional forms of advertising, and successful social media campaigns can help build strong bonds between businesses and their customers. However, medical aesthetic practices are particularly susceptible to certain types of social media violations that can attract the unwanted attention of the federal government. Here’s a quick guide that will help you better understand the possible pitfalls with social media and your medical spa. Understanding HIPAA The Health Insurance Portability and Accountability...

Fat Chance

While the New Year is often the time people are most determined to get into shape, not everyone wants to work for it. Fortunately noninvasive technology available to medical spas, including cryolipolysis, low-level laser, radiofrequency, and ultrasound, helps bridge the gap between real and ideal bodies. As a result, nonsurgical fat reduction has soared with record year-over-year growth. According to the American Society for Aesthetic Plastic Surgery, nonsurgical fat reduction procedures were up a whopping 42 percent in 2014 with...

Six Surprising Facts About Rhinoplasty

Half a million people seek consultation to change or enhance something about their nose each year, but there’s still likely a lot you don’t know about this uber-popular facial plastic surgery procedure, rhinoplasty. Here are six surprising facts according to American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) plastic surgeons. 1. The Aging Nose Your nose is not immune to the effects of aging. With advancing age, the tip of the nose droops due to the downward pull of...

Consultation Quick Fix

Zwivel , touted as the Uber of plastic surgery, is a brand-new online cosmetic consultation platform. It serves as a tool for patients to find the right doctor at the right price from the comfort of their own home. Doctors also reap the benefits as the platform gives them the opportunity to virtually advise patients about procedures that meet their needs without booking valuable consultation time in the office. Founded in 2012 and launched earlier this year, the site boasts...

Holiday Cosmetic Surgery Surge

Tis the season for family, friends, celebrating, and cosmetic surgery. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), reports that the holiday season is the time to make a tweak. It's also the busiest time of year for cosmetic treatments. Treatments and surgeries increase by about 25 percent from Thanksgiving through New Year’s Eve, typically among people who want to look great for the party circuit or get ready to face the New Year. “During this time of...

Liposuction as an Art Form

Liposuction reigns supreme when it comes to surgical procedures for men and women. With nearly 350,000 liposuction procedures completed in 2014, it continues to be more popular than breast augmentation, eyelid surgery, tummy tucks, and rhinoplasty according to the American Society for Aesthetic Plastic. To meet those demands, plastic surgeons have honed their skills and developed more effective techniques for carving out the sleek silhouettes clients desire. Thomas Su, M.D., specializes in liposuction at his practice Artistic Lipo (Tampa, FL)...

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