Differin Launches Digital and Audio Marketing Campaign

In honor of the fifth annual Retinoid Education Week, Differin, launched a digital and audio marketing campaign that will culminate in a strategic partnership with Acast Creative and the Fat Mascara podcast. Officially commencing yesterday, Sunday, March 6, the initiative continues the brand's commitment to addressing the complexity of treating acne and how retinoids can help achieve long-term results. The omni-channel approach will include a virtual consumer event alongside robust social, digital, influencer, and in-store activations as well as a special episode of Fat Mascara. "As a leader in treating adult acne, Differin has helped millions of consumers achieve real results with Differin Gel, but we know that among the 50 million Americans with acne, many are still looking for clear skin solutions," says Lisa Morris, the newly appointed Vice President and General Manager of U.S. Consumer Business at Galderma. "I'm thrilled to join Galderma and witness Differin's steadfast commitment to education and helping consumers achieve clear skin, especially through Retinoid Education Week efforts, which harnesses the influential voices of medical, beauty and acne experts that our consumers turn to in their digital feeds daily."