PhotoMedex recently launched a direct-to-consumer and physician educational campaign called Live Clear. Live Free. The campaign is designed to accelerate awareness of the XTRAC excimer laser treatment, improve patient care, expedite information sharing, and reduce healthcare costs for psoriasis and vitiligo therapy. “Millions of Americans face the daily burden of living with psoriasis or vitiligo,” says Dolev Rafaeli, M.D., PhotoMedex CEO. “Our marketing efforts fully reinforce our commitment to advocating better treatment options and accessibility. We believe our Live Clear. Live Free. programs hold the potential to transform psoriasis and vitiligo patient care.”