PCA Skin celebrated the third-annual National Peel Day on March 10, 2022, highlighting its latest peel innovation, new partnership, special promotion for accounts, and a social media activities. “National Peel Day was founded to further support our mission to educate people on the benefits a professional peel can have for various skin concerns and overall skin health,” says Echo Sandburg, chief brand officer at PCA Skin. “With the introduction of our new no-peel formula, we continue to shed light on misconceptions surrounding this treatment.”
The new NoPeel Peel is a universal, superficial professional peel treatment suitable for all Fitzpatricks and skin types that helps promote gentle exfoliation with no expected visible peeling or downtime. This unique peel formula debunks the common myth associated with a peel that you need an extended period of downtime from the treatment. In addition to this new peel formula, the brand also introduced its first-ever Brand Ambassador supporting peels - celebrity esthetician, Candice Miele. Candice is the founder and owner of her LA-based spa and is the talent behind some of the immaculate complexions of A-list celebrities and top fashion models. Candice will aid in PCA Skin’s efforts to educate around professional peel treatments across media and social for the coming months.
On social media, PCA Skin will be conducting various activities to celebrate peels. Leveraging the hashtag #HowYouPeelin, the brand will speak to both how you feel on the inside when you take time to care for your skin health, and the various ways PCA Skin peels can benefit skin health on the outside with their wide range of options. The brand has enlisted professional and influencer partners for a paid campaign that invites them to share their experience and ‘peel recap’ with their followers leading up to and on National Peel Day.