Dr. Hauschka Skin Care will be celebrating its 50th anniversary in 2017 and has also announced Martina Joseph as its new CEO. Joseph brings with her more than 20 years of brand-building experience in the natural beauty space with previous positions serving as general manager for Bliss North America, vice president of sales and education for Carol’s Daughter, U.S. vice president of sales and national sales manager for Jurlique, and national sales manager of North America for Nude Skincare. “From the very beginning, Dr. Hauschka Skin Care has been a true pioneer, leading the way and setting the standard for quality and innovation in the natural beauty world,” says Joseph. “Having been a fan since my first Dr. Hauschka treatment many years ago, I am excited to be joining the U.S. team to continue building on the brand’s 50-year history and expertise.”
In her new role, Joseph will work with the sales, marketing, and operations teams to develop and execute a progressive marketing and sales strategy to drive growth and increase the brand’s U.S. market insight. Reporting to the Dr. Hauschka Skin Care board of directors, she will provide leadership and direction to the entire organization, strengthen relationships with key customers, and develop and implement business plans that are consistent with the brand’s international mission. Joseph will also work directly with Dr. Hauschka’s manufacturer WALA Heilmittel and global affiliates to contribute to the brand’s international strategy. "The Board of Dr. Hauschka Skin Care is delighted to welcome Martina to our organization,” says board member Armin Dörr. “We are looking forward to Martina’s leadership as we usher the brand into its next phase of growth. We feel very confident in the expertise and energy that she brings to the team and to the brand.”