Elemis, a British anti-aging skincare brand, appointed Candice Burd to the role of senior vice president of U.S. marketing. Burd is the latest executive to join the growing stateside team in a series of key brand hires to help Elemis continue to build its presence within the U.S. market. Burd brings with her more than 15 years of beauty experience and expertise, with previous roles serving as vice president of global marketing campaigns at Fresh, executive director of global marketing and strategic planning at Bobbi Brown, manager of global skincare marketing at Elizabeth Arden, and assistant marketing manager at L’Oreal. “Elemis has been an acclaimed industry leader in the UK and other markets for many years, and is now poised for tremendous growth in the U.S.,” says Burd. “I am excited to help lead the marketing efforts on this esteemed brand as it enters the next phase of its history.”
Burd will join the U.S. executive management team at Elemis’ first U.S. headquarters, which is opening this November in the Flatiron District in New York City. In her new role, she will be responsible for developing all the omni-channel marketing, PR, and U.S. brand rollout, including TV shopping. “We’re excited to add to our rapidly growing U.S. executive team with the appointment of Candice, whose deep understanding of the beauty space and inspired vision will be integral in successfully driving Elemis’ marketing initiatives,” says cofounder and president Sean Harrington. “The hiring of Candice along with the opening of Elemis’ first U.S. headquarters further signals plans for rapid expansion stateside and is the next step on our mission to take over the U.S. skincare market.”