The Independent Cosmetic Manufacturers and Distributors association (ICMAD) has partnered with B2B discovery network Hubba to provide its members with a new way to connect with retailers and influencers. Hubba connects with more than 30,000 brands, retailers, and influencers looking to extend their reach and grow their businesses. While retail buyers are familiar with many major brands in personal care and beauty, Hubba introduces them to thousands of niche, new, and trending products and makes recommendations to best suit their needs. With access to the Hubba platform, ICMAD members now have new opportunities to meet and build relationships with buyers looking to expand their product offerings to customers. “In under two years, Hubba has become the dominant player in product discovery and has transformed the way large and small brands connect with retailers and influencers,” says Ben Zifkin,founder and CEO of Hubba. “We are excited to welcome ICMAD members onto our network to help their products get discovered by our retail and influencer customers.”
With access to the Hubba platform, ICMAD will expand upon the current set of tools and programs already available for members to help enhance their online presences and gain necessary exposure to continue to grow their businesses. Also, Hubba’s personal care and beauty brands and retailers will be able to engage with ICMAD services and its brands. “ICMAD is on the leading edge in developing opportunities for our membership,” says Pam Busiek, CEO and president of ICMAD. “Partnering with Hubba is the natural next step in our offerings. We are delighted to have Hubba as one of our newest partners.”