Jane Iredale Receives Award for Export Expansion

Jane Iredale and husband, Robert Montgomery accepting the "E" Award from the U.S. Secretary of Commerce.This week, U.S. secretary of commerce Penny Pritzker presented Iredale Mineral Cosmetics with the President’s E Award for Exports at a ceremony in Washington, D.C. This award is the highest recognition a U.S. entity can receive for making a significant contribution to the expansion of exports within the country. Companies are nominated for the E Awards through the Department of Commerce’s U.S. Commercial Service office network, which is located within the Department’s International Trade Administration. Winners of this award are chosen based on record years of export growth and an applicant’s demonstration of an innovative international marketing plan that has led to an increase in exports. Today, Secretary Pritzker has honored 123 U.S. companies with the President’s E Award for their outstanding work to reduce barriers to foreign markets and to open the door to more trade around the world. “Iredale Mineral Cosmetics has demonstrated a sustained commitment to export expansion,” says Pritzker. “The E Awards Committee was very impressed with Iredale Mineral Cosmetics’ emphasis on comprehensive market research used for strategic market entry. The company’s investment in multi-language marketing materials and website design was also particularly notable. Iredale Mineral Cosmetics’ achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs.”  

The Jane Iredale mineral makeup line is distributed in more than 50 countries worldwide, and each makeup product is subjected to rigorous sensitivity and safety tests to ensure its quality. “Exporting continues to be a vital element of our sales growth, and we are honored to receive the E Award,” says founder and president Jane Iredale. “During the past 22 years, export sales have grown to nearly 30 percent of our total revenue, enabling us to sustain jobs and even expand our work force domestically.”

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