Kneipp is partnering up with Action Against Hunger (AAH) to give back to those less fortunate, and to give customers a chance to give back as well, through the Let It Grow Campaign. AAH, an international relief organization dedicated to saving the lives of malnourished children and families, also focuses on providing sustainable access to safe water and creating long term solutions to permanently end global hunger.
Beginning March 16, a portion of the proceeds of select Kneipp products will go towards Action Against Hunger’s efforts to send Seed + Tool Kits to communities in need. Each kit contains a hoe, a watering can, and two tins of vegetable seeds like tomatoes or kale to pant a tree, and help plant the seed to a child’s future.
There are three ways to participate in the campaign. Supporters can either purchase a Kneipp Soft in Seconds hand cream, snap a selfie in a real or virtual flower crown and share it with the hashtag #KneippGrows, or sign up for a new Kneipp Family Loyalty Card. Kneipp will contribute up to $15,000 to the cause, which supporters can take part in with no purchase required. “The partnership with Kneipp is a natural fit for both organizations. Their philosophy of embracing the best of nature and the best of science aligns perfectly with Action Against Hunger's position as the technical leader in treating malnutrition" says Kim Pucci, director of external relations at Action Against Hunger. “We are proud to celebrate Earth Day with Kneipp, and with their support, we will continue to provide resources to help those across the globe plant healthy crops and gardens to feed their families.”