Noel Asmar Uniforms, a trusted manufacturer in premium health and wellness uniforms, is playing an active role as wellness advocates during the COVID-19 crisis. After seeing the first wave of uncomfortable masks hit the market during the pandemic, brand founder and CEO Noel Asmar and her team set out to create their own innovative solution.
“Safety wear is a cultural shock for many of us,” says Asmar. “It’s contrary to the high-touch nature of spa and wellness that we crave more than ever right now. I feel for anyone that has to wear a mask all day at work, so I’m inspired to make that experience as comfortable as it can be through thoughtful design and aesthetics.”
To ease the harshness that comes with seeing your spa therapist in heavy safety gear, the brand recently launched a line of non-medical face masks that are reusable, comfortable, functional, cost-effective, and most importantly to Asmar, confidence-boosting. "Knowing that therapists will be wearing masks in our high-touch industry, with our mouths covered, there will be a challenge to express emotion," says Asmar. "We designed the Inspire mask to help bridge an emotional connection. The word was chosen through a word art project our team did to pull together the words that describe what is important to us as humans and as a team that comes to work each day feeling valued."
The masks are designed for movement and custom fit, with an adjustable, soft wrap-around head strap that avoids the ears and an adjustable, soft metal nose piece. A fabric pocket allows for the insertion of a medical-grade filter while the mask’s quick-drying properties enable same-shift reusability. Since disposable masks present an unnecessary cost for spas and a toll on the environment, Asmar’s new machine-washable masks are certified free of harmful substances and made from OEKO-TEX STANDARD 100 fabric. Starting at just $5 a mask, the collection is priced in consideration of the financial difficulties spa owners are facing as they look to re-open.
According to Asmar, she and her team recognize and are addressing the need for a great amount of caution and guidance as spas prepare to re-open, while taking into consideration the shock that will come with the new normal. As a uniform provider, the brand is doing its part to promote health and wellness through comfort as we recover from these unprecedented times.
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