Cosmoprof North America (CPNA) is pairing up with QVC, Inc., to provide indie beauty brands attending the show the opportunity to meet face-to-face with QVC beauty merchants.
A dedicated space on the show floor will be assigned to QVC during CPNA, and will be open throughout the duration of the exhibition. QVC will also host an open session on Tuesday, July 11, where interested companies can learn about the QVC distribution style, as well as best practices and requirements to get on air and online. “QVC has a rich history of discovering beauty products and trends, and through our collaboration with Cosmoprof, we have found even more new brands to suprise and delight our customers such as Eve Pearl and Obliphica,” says Ellen Lennon, director of beauty merchandising for QVC’s U.S. business. “Not only will attendees at this year’s Cosmoprof North America receive instant feedback from our beauty experts, but they will also have the unique opportunity to get their brand noticed by the world’s leading video and e-commerce retailer, QVC.”
Returning for the fifth year in a row at Cosmoprof will be TV Shopping auditions, featuring the top three domestic TV and online shopping platforms – QVC, Evine, and HSN. The “auditions” allow exhibitors the opportunity to pitch their products directly to key merchants, in hopes of making it to the air.
A special on-air QVC segment titled “Discovered at CPNA” will feature brands discovered at the show, and is slated to air on QVC a few months after the event. “QVC is a true leader in its field and offers show participants a unique distribution model to meet their growing needs,” says Daniela Ciocan, marketing director, CPNA. “The collaboration is not only unique to the trade show environment but also allows QVC exposure to hundreds of brands under one roof.”
For registration and show updates, visit www.cosmoprofnorthamerica.com. Visitor and media registration are now open.