In December, True North Spa Consulting launched its Spa Makeover program, which is an affordable, comprehensive program intended to help spas reinvent themselves on a budget so they can take advantage of the multifaceted $3.7 trillion wellness industry. The program will focus on retail-driven homecare plans and integrating wellness into spa facilities and offerings regardless of the property. The Spa Makeover program will also recommend Well Retail programs in spas that support ongoing wellbeing along with results-oriented treatment protocols and value-added service enhancements. The new program will also leverage partnerships and extensive experience in spa development, management, and prestige retail, as well as help spas increase guest satisfaction and profit. “Today’s spas must constantly reinvent themselves to stay competitive,” says founder and principal Caren Logan. “After analyzing your current operations, we recommend creative and profitable customer service, treatment, menu, and retail strategies. Our partnerships with distributor Spa Central, retail display manufacturer TouchAmerica, and select product companies allow us to implement changes quickly and affordably. We pass our savings to our clients.”
The True North Spa Makeover program consists of two core components—operations and retail. The operations component will include a mystery shop and operations audit, organizational structure and corporate culture analysis, recommendations for revenue throughout the spa, and a checklist for manuals and standard operating procedures (SOP). The retail component will include retail revenue enhancers, merchandising advice, and custom retail display design. “Any spa that is more than a few years old is in need of a refresher to stay competitive and on trend with today’s discerning, well-traveled spa-goer,” says Logan. “Most spa owners and managers stop looking at their business with fresh eyes. I’m pleased to integrate my extensive experience in many facets of the spa industry—as a massage therapist, esthetician, trainer for top skincare brands, spa designer, and director. Seguing from luxury real estate, I also have an acute design esthetic.”