With the passing of Halloween and holiday marketing in full effect seemingly everywhere I go, I thought it was a good time to get you thinking about your spa and your holiday marketing plans, particularly when it comes to your online strategies. Luckily, I just received a great top-ten list from Spa Development & Equipment that I wanted to share. Take a moment to check out these helpful ideas:
- Segment your holiday email list. Consider dividing your list into groups based on age, gender, past click-thru behavior, or past purchases.
- Give subscribers LOTS of choices for holiday gift-giving in the form of Top 10 or 20 lists. Let’s face it; the holidays can be very stressful. Eliminate that tension by providing creative ideas in several categories and price ranges. Create lists such as “Top 10 Spa Gift Ideas Under $100” or “Top 10 Stress Busters” or “Gifts Ideas for Persnickety People.”
- Send an email invitation to your best customers promoting an in-store VIP shopping event. Make it fun and offer discounted products and services and freebies such as chair massage and holiday make-over’s.
- Send a special VIP offer to newsletter subscribers who are most active (those with the highest open and click-thrus rates). These are your most valuable subscribers. Reward this segment of your list with special VIP discounts to your online store.
- If your spa has an online store, remind people that your shopping cart has a “Wishlist” feature!
- Draw attention to Spa Gift Certificates. Make sure there’s a prominent link from your home page.
- Spread holiday cheer to all your customers and newsletter subscribers. There’s no better time to send a thank you note to acknowledge their patronage. While you’re at it, be sure to include a discount on future purchases.
- Share coupons and special offers with friends and relatives. This year, more than ever, consumers will be looking for bargains. Include a “forward to a friend” link and encourage subscribers to use it. Be sure to track those clicks.
- Encourage sales by implementing a “Blow-Out” or “One-Day Only” sale. Invite customers and subscribers to sign-up to receive special notices. Each day, send out a notice spotlighting a single spa product or service at a special sale price – for 24 hours only. Creating a sense of urgency will boost sales!
- Time your emails for key shopping days. Customers expect bargains and promotions on Cyber Monday, Green Monday, and the Friday following Thanksgiving. Don’t disappoint them.