Creating a nurturing community environment in your spa has direct and indirect benefits. The longer your clients remain in your spa, the more likely they are to buy additional products, try new services, and make the spa experience part of their everyday life. Experts predict that day spas will become social centers, much like the traditional health spas of Europe. Susie Ellis, President of Spa Finder, acknowledges learning this from her many years with the very successful Golden Door destination spa. Ellis says, “The bonding between guests is the glue that keeps the client connected with your spa”.