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Fun in the Sun

Check out sunny island promotions that save guests’ skin
Spa-goers trudging through the frigid winter with more storms than we care to name, though each has its own creative moniker, are traveling to the tropics in search of warmth. The Frenchman's Reef & Morning Star Marriott Beach Resort in St. Thomas has a sunny promotion to keep guests safe while enjoying the much-needed vitamin D pool or beachside. In...

Host a Fabulous Event

Learn marketing techniques to improve your spa’s next fete
I will rarely turn down an opportunity to play hostess. The reason for the gathering doesn’t matter, as long as it includes friends and food I’m there. Hosting events can help boost business at your spa as well and many locations are finding ever more creative reasons to send out invitations. Here are a few tips from John Treadwell, founder...

Keeping Active with Skincare

Get a sneak peek into Naturopathica's upcoming webinar
Spa-goers aren’t the only ones getting active in 2014. According to Barbara Close, founder and CEO of Naturopathica, ingredients are active too, active in the fight against premature aging, that is. In our upcoming webinar, "The Next Generation of Active Skincare" on March 17, Close will discuss a variety of skincare topics pertinent for estheticians, spa owners, directors, and managers,...

Oscar-Worthy Spa Services

Travel back in time with Gatsby inspired treatments
After a year of inspiring films and extraordinary stories, the big night is nearly here. Attendees have been primping with spa treatments worthy of the Oscars with just enough time for final touches. Spas have taken services a step further and given new life to movies as treatments. These Great Gatsby Treatments from Caudalie Vinothérapie Spa at The Plaza (New...

Giveaway for Healthy Hearts

Take note of a worthy cause and stylish prize
Once again Spa Week is bringing much-needed, and stylish, attention to heart health awareness with its Heart Over Heels Giveaway. Through March 17, visitors to will have the opportunity to follow their way to a healthy heart in style by entering to win the grand prize: a pair of signature Christian Louboutin Simple Pumps. The runner up will receive...

De-Stress Like the Stars

Learn about a new way celebs are chilling out
We’re not alone; even the Hollywood elite finds it hard to quiet the mind, truly relax, and let go. The stars’ newest strategy from Michael Gregus brings the ultimate de-stressing experience. Selected as one of top nine ways for Hollywood to decompress in 2014, Reset-A Deep Relaxation Program is a unique combination of traditional and holistic techniques such as breathwork,...

Spa Management Career Survey

Find out what other spa directors say about their profession
You all are well aware that spa management is a very challenging career choice. Interestingly, there are limited formal education opportunities in the field so it takes an especially creative individual to make it happen. According to the Global Spa & Wellness Summit (GSWS), there are approximately 130,000 to 180,000 spa managers and directors in the industry and only 4,000...

Nailed It

Check out the hottest nail trends from New York Fashion Week
Though the tents are coming down and the runways are filled across the pond, the backstage beauty trends are fresh in our minds. Here are a few fashionable nail ideas that are worth sharing with clients: Gina Edwards, lead stylist for Morgan Taylor at Zac Posen, polished nails in Hide & Sleek, a deep blue with purple undertones which complemented...

Talk About Wellness

See how a resort spa educates guests
Sometimes I’m guilty of frequently complaining of being tired, and always in need of a caffeinated pick-me-up to get through the day. One of the new Mirbeau Inn & Spa (Skaneateles, NY) Wellness Talks, “Tired of being tired? Overcome your Fatigue” led by Melissa Weinberger D.C., R.N., of Nuravita Chiropractic, Yoga & Wellness Care (Skaneateles, NY) is just the boost...

Profitable Promotions

Booker reveals Valentine’s spa spending boom
I like to focus on the true feelings of love that inspire Valentine’s Day celebrations instead of the consumerism, but I will happily accept a bunch of roses or box of dark chocolates. Spas are an growing part of the romantic spending leading up to Feb. 14, and Booker , known for its marketing and business management software, found some...