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Successful Spa-liday Promotions

Find inspiration for holiday promotions from experts
I’m excited to kick off a blog series on creative holiday specials from spas across the U.S. and around the world. The treatments offered all have a festive flair and help clients glow through the season. Earlier this fall we asked a group of spa directors for their most successful holiday promotions and here are a few of their recommendations:...

Warm Up with Spiced Skincare

Discover new skincare uses for seasonal spices
Herbs and spices make seasonal comfort food full of flavor, but did you know they are just as potent in skincare. Rianna Loving, founder of Orgo Beauty , put together these spicy remedies to fight winter’s chill and common skin concerns. Her skincare line combines natural ingredients with science for unique, effective formulas. Cayenne Pepper: Mix one teaspoon each of...

#GivingTuesday Kicks Off

Join the #GivingTuesday movement to give back to your community today
We’ve all hopefully made it through Black Friday and Cyber Monday unscathed, and today, #GivingTuesday , everyone has the opportunity to remember those less fortunate. Henry Timms is the new social media movement’s mastermind and spokesman for the 92nd Street Y in New York City and already has more than 2,000 different groups and businesses participating in the event nationwide...

Travel-Season Skincare

Discover what treatments your clients need during the holidays
I’m sticking close to home for the holidays in hopes of starting new local traditions this year. But most of your clients have some travel planned for the upcoming month and, as a result, their skin will need serious TLC to recover. AAA estimates that more than 40 million Americans traveled for Thanksgiving alone. Here are a few treatments clients...

Gift Insights on Black Friday

Stock up on popular holiday gifts to help clients and boost the bottom line
Though you won’t find me camped out in lines today waiting on doorbusters, thousands will be. Don't let that precious time go to waste; a new holiday shopping survey provides useful insight to ensure recipients appreciate your generosity. Lippe Taylor, a leading integrated marketing communications agency and SheSpeaks, a leading women’s influencer platform, surveyed more than 3,000 women about family...

Power of Giving Thanks

Sending thank you cards to clients encourages return visits
Today is a day when being grateful and sharing what you’re thankful for comes more naturally. Year-round, saying or sending a simple ‘Thank you’ can cheer someone up and even help improve your business. American Spa ’s team still gets excited when we receive notes from a spa director or esthetician after a recent visit and your new and regular...

Thanksgiving Beauty Tips

A Jane Iredale pro shares her foolproof makeup strategy
Thanksgiving is one of my favorite holidays because I love to cook and find creative nutritious recipes to keep it healthy. While most, like myself, focus on the food, it’s also a day filled with family, friends, and photos so clients want to look their best. Here are tips from Tricia Campbell, director of education for Jane Iredale­—The Skincare Makeup...

Request for Romance

Love promotions bring big brow business
Spas often see a surge in couples’s treatments during the holiday season thanks to promotions encouraging quality time with loved ones. A popular brow specialist in New York put a new spin on the idea. Malynda Vigliotti at Boom Boom Brow Bar hopes an email and social media push will result in her soul mate. Clients who set Vigliotti up...

Spicy Body Scrub

Check out new skincare uses for fall spices
During my spare time this week I’ve been scouring cookbooks and online recipes for turkey day inspiration. So many scrumptious options contain this season’s spice all-stars, including cinnamon, cloves, and ginger. In addition to bringing flavor to traditional dishes, these spices have warming properties to help rid the skin of winter chills too. Here’s a recipe for an aromatic scrub...

Nail Salon Statistics

New survey reveals popularity of mani/pedis
Nail services, whether speedy or luxurious, always feel special and serve as a reminder during the rest of the week that I've done something nice just for me. Many other women feel the same way and CND 's new study proves it. Women value professional nail services and here's a snapshot of what the industry is doing well and what...