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Rethinking Redesigns

Take note from successful corporations for your next image update
Recently, I’ve noticed quite a few beauty and skincare brands revamping their websites, packaging, and more. For those of you also considering this smart, yet time-consuming update for your spa's brand, check out what some of the top international corporations did with color and text that works in this study from www.tastyplacement.com , an Austin SEO and web design agency...

Celebrate National Grapefruit Month with Pink Cocktails

Check out delicious and easy cocktail recipes
February is recognized as the month of love, but it’s also known as National Grapefruit Month. While this superfruit certainly offers a distinctive taste, it’s also a power-food. This sweet and tangy citrus fruit helps boost the immune system during the winter months when colds and flus are at their peak. Rich in healthy antioxidants and vitamins A and C,...

Get Savvy with Social Media

Expand your social media expertise
With Facebook’s 10th anniversary celebration in full force, complete with personalized movies and, of course, hashtags (#FacebookIs10), it may seem like the primary social media option. That is far from the truth and numerous social media companies have unique solutions tailored to your business’ specific needs. Here’s a helpful infographic from Elliance to enhance your social media expertise. For more...

Extravagant Escape

Discover a decadent retreat in South Beach
For spa-goers looking to up the ante this winter, the Turn the Lights Down Low ($55,000) package is an ultra-indulgent experience like no other at W South Beach Hotel & Residences (FL). This escape begins the moment guests touch down at the Miami airport. The romantic package features all feasible comforts, including helicopter transportation, a Ferrari California car loaner for...

Carrot Cuisine

Check out a spa-friendly carrot recipe
We’re keeping our eyes on carrots because yesterday was National Carrot (Cake) Day. I’m a fan of the baby version of these bright orange veggies for dipping in hummus or peanut butter. They are high in beta-carotene, which the body converts into vitamin A and helps to protect skin from the sun so ideal for spa-goers relaxing al fresco. What...

Fitness for Football Fans

Follow these fun moves for a fit fan experience
The Super Bowl is a celebration of some of the greatest and fittest athletes in the NFL. It’s a whole different story for fans, in the stands and at home snacking on comfort food and plenty of alcohol. This year, celebrity trainer Kira Stokes wants to change that with her Super Bowl Workout Game filled with fun, calorie-torching movements straight...

Game Day Glam Specials

Discover how one spa chain is pampering clients during the Super Bowl
Though massage is a proven cure for sore muscles and especially valuable to athletes, the relaxing spa experience is a far cry from the enthusiastic Super Bowl on Sunday. For those more inclined to a treatment than cheering for a touchdown, luxury spas have #gamedayglam on the menu instead. Red Door Spa ElizabethArden (multiple locations) is rewarding spa-goers who bring...

Planning for Profits

Get expert tips on esthetician compensation
A spa's greatest asset is often a skilled staff and naturally the single biggest expense in business operations; employee compensation. In my opinion, even the most effective products and fine-tuned protocols can't make up for a lackluster esthetician, so the expense is worth it. This interesting table from the Global Spa & Wellness Summit shows how much compensation varies around...

Serenity From the Sea

Learn how to find calm as a tourist
While in Atlanta this week for a business trip, I spent a morning in an unexpectedly relaxing tourist attraction; the Georgia Aquarium. Usually packed with visitors, my Monday morning excursion was peaceful and dare I say it, spa-like. I took my time walking around the tanks, staring into the blue waters dotted with bright sea creatures, and learned fun facts...

Raw Food Movement

Teach clients how to incorporate raw food in their diets
The Big Game is less than a week away now and I can’t wait to host a watch party filled with delicious snacks and chili. It’s not the only food themed weekend coming up in February for foodies out there, Deer Lake Lodge and Spa (Montgomery, TX) , a boutique wellness resort and holistic spa, will host a raw food...

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