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Luxe Weekday Deals

Check out fun daily specials to boost client numbers
The Ritz-Carlton Spa, Denver is a place where senses are awakened and hotel guests and locals alike are encouraged to select a soothing journey inspired by the natural beauty of Colorado. The award-winning spa allows spa-goers to relax, renew, refresh and reconnect with new weekday treatment deals that keep business booming. Martinis & Massage Monday Sip a complimentary martini and...

Behind the Scenes Tips

Learn the secrets to truly customized manicures
One of the highlights of Fashion Week that keeps me excited year after year is the creativity. In the tents at Lincoln Center or in studios throughout the city, it’s palpable. Creativity comes in the form of hair designs, makeup colors, and more than ever, fantastic nails. I chatted with Gina Edwards, a nail pro who collaborated with Morgan Taylor...

Lovely Getaways

Discover new ways spas enable guests to relax
Valentine’s Day is here and it’s not to late for clients to prepare unforgettable vacations with their sweethearts. Weather you’ve been struck by Cupid’s arrow, or are single and ready to mingle, V-Day enables the perfect opportunity to indulge in an unforgettable weekend. Hotels and resorts around the U.S. and overseas are offering incredible accommodation packages with special romantic touches...

Spa Romance

Discover the secret to romance with treatments for two
Like any holiday, Valentine's Day celebrations become repetitive after a few years. If you've grown disenchanted with fancy dinners, chocolates and roses, worry not, because a romantic couples’ treatment or spa ideas for the apple of your client’s eye is a better way to celebrate love and romance. The greatest gift on Valentine’s Day is the gift of quality ‘me’...

Relaxed Beauty

Learn about spa brands making waves backstage
The American Spa team has taken time away from our usual rounds of spa visits to bring you the latest updates from Mercedes-Benz Fall/Winter 2014 Fashion Week in New York City. Not only did we snap inspiring makeup looks and nail designs showing the creative range of industry pros—and what a range of trends we saw—we were also pleasantly surprised...

Gold Medal Massages

Check out these treatments worthy of top athletes
Sports enthusiast or not, the Olympics are a must-watch for the ultimate in health and fitness. It’s truly incredible to me to see what the athletes can achieve and marvel in the hard work it took to get them there. Naturally, spa treatments have their place for these athletes, relieving sore muscles and much more. Here are a few Olympian-worthy...

Rethinking Redesigns

Take note from successful corporations for your next image update
Recently, I’ve noticed quite a few beauty and skincare brands revamping their websites, packaging, and more. For those of you also considering this smart, yet time-consuming update for your spa's brand, check out what some of the top international corporations did with color and text that works in this study from , an Austin SEO and web design agency...

Celebrate National Grapefruit Month with Pink Cocktails

Check out delicious and easy cocktail recipes
February is recognized as the month of love, but it’s also known as National Grapefruit Month. While this superfruit certainly offers a distinctive taste, it’s also a power-food. This sweet and tangy citrus fruit helps boost the immune system during the winter months when colds and flus are at their peak. Rich in healthy antioxidants and vitamins A and C,...

Get Savvy with Social Media

Expand your social media expertise
With Facebook’s 10th anniversary celebration in full force, complete with personalized movies and, of course, hashtags (#FacebookIs10), it may seem like the primary social media option. That is far from the truth and numerous social media companies have unique solutions tailored to your business’ specific needs. Here’s a helpful infographic from Elliance to enhance your social media expertise. For more...

Extravagant Escape

Discover a decadent retreat in South Beach
For spa-goers looking to up the ante this winter, the Turn the Lights Down Low ($55,000) package is an ultra-indulgent experience like no other at W South Beach Hotel & Residences (FL). This escape begins the moment guests touch down at the Miami airport. The romantic package features all feasible comforts, including helicopter transportation, a Ferrari California car loaner for...