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Smart Chatter

Check out the best tips from our holiday marketing twitter chat
Thanks to everyone who joined our #WellnessWatch Twitter Chat last month with Millennnium Systems International co-hosts John Harms, founder, and Bob Maconi, vice president of enterprise sales. Giftcards came up frequently and do bring in business when done right. Here are a few more tips from these industry pros to help you boost your spa’s holiday marketing: When putting up...

Healthy Spiced Cider

Discover a sugar-free treat for the spa-lidays
The holidays are filled with delicious, but often calorie-laden drinks and other goodies. Hot apple cider is one of them, but it’s easy to make a healthier version. Instead of adding sugar, pack the pot with seasonal spices that also bring extra wellness benefits. This recipe below boasts anti-inflammatory benefits and the power to lower blood pressure, reduce stress, and...

Spinning with a View

Check out a tip-top wellness event
A change of location and a different atmosphere can elevate an everyday activity into something extraordinary. Just think about the enhanced bliss guests experience in a beachside cabana massage treatment rather than a standard indoor space. It rings true for yoga and a variety of fitness offerings too, as I discovered at a recent rooftop cycling class. It was well...

Holiday SPArkle

Check out a smart strategy to bring holiday shoppers into the spa
I've been making my lists and checking them twice already, but I haven't set foot in a store to make a dent in my shopping yet. Just the thought of dealing with thte crowds is overwhelming and stressful. Spas, like The Guerlain Spa at the Waldorf Astoria New York and its Guerlain Holiday Pop Up Shop , offer a much...

Shaken or Stirred

Check out a recipe for a crowd-pleasing cocktail and mocktail
After a big weekend of festive food you and your clients might be ready to stear clear of the kitchen for a while. A fun cocktail recipe can be just the thing to get inspired again, and help de-stress. Here are two unique concoctions—one alcoholic and one for teetotalers—from mixologists at Blackberry Farm (Walland, TN). The Johnny Red Corn (Micah...

Shaving Ritual

See how one New York City spa spurs awareness
After a weekend filled with flash sales, door-buster deals, and hoards of shoppers, today’s #GivingTuesday campaign provides relief. Don’t get me wrong; spas can bring in big business from holiday retail specials— more on that here . But it is refreshing to focus on generosity and giving to those in need during the holiday season. No Shave November encouraged men...

Cabin Fever Cure

Follow along to bring a luxurious spa ritual home
Not far from New York City, parts of New York State were hit with feet of snow that brought everything to a halt last week. There’s no excuse to risk traveling in extreme weather, but staying homebound means cabin fever will hit sooner or later. Terese Linke, Amala ’s global spa training and education director has a five-step solution to...

Superhero Moves

Learn about a fun, new total-body workout.
I must admit, I love to workout, and working in the spa industry has offered many opportunities to improve my practice. Last week, I was especially excited to check out Spiderbands , a total-body cardio resistance workout that leverages gravity and body weight. Offering a variety of classes at its Brooklyn location Fuel Fitness , including trapeze and kickboxing, Spiderbands...

Gratitude Challenge

Learn what the American Spa team is most thankful for
I want to wish everyone a thankful Thanksgiving this year! My cousin shared this fitting sentiment this week and I wholeheartedly agree. As much as we’d like to be full of holiday cheer on cue, life and work can be unpredictable and get in the way. This is especially true in the spa and hospitality industry that gets into high...

The Award Goes To

Be the first to know the winners of the Professional’s Choice Awards
We are thrilled to unveil all the winners of the 2014 American Spa Professional’s Choice Awards in our December Issue . Celebrating its 10th year, our annual awards offer industry insiders a chance to vote for their favorite spas, products, and more in a write-in online survey. This year, approximately 4,000 decision-makers from destination spas, day spas, medical spas, and...