Spa Scoop Blog

Social networking is an online cocktail party: What impression are you making?

Nancy Griffin examines the etiquette of social media. Marketers must respect online relationships to avoid being "party crashers".
Businesses are jumping on the social media bandwagon as a tool for marketing, thought leadership and customer feedback. When networking online, it is helpful to refer to networking at a cocktail party. Marketers who only talk about how great they are and lack a genuine interest in others, will soon find themselves uninvited to the party. Read on to find...

Wellness Summit Day 2

More provocative conversations from the Wellness Summit in Singapore.
Our day began with a guided meditation, led by Dr. JemBendell, Director of Lifeworth and Associate Professor at Griffith Business School. Dr. Bendell’s work is as a strategist and consultant for sustainable luxury for high-end brands, and he is accredited with the organizational concept for the Marine Stewardship Council. Bendell’s presentation, “Integrating Personal and Global Wellness,” shared the idea that...

Wellness Summit report Day 1

Full report on the great ideas and visionary concepts that were shared by a roster of international experts at the first day of the 2010 Wellness Summit on the future of spas and wellness.
The 5 th annual Wellness Summit was held last week in Fort Canning Park, Singapore, with a theme of “Riding the Wave: Delivering Relevance, Ensuring Sustainability.” The Wellness Summit is designed to explore ways in which the wellness industry can remain profitable, competitive and relevant in a challenging business environment, and discover synergies between the spa, salon, fitness, medicine, health...

Functional Foods Controversy – Are superfruits all they are hyped up to be?

Amidst all of the media furor over superfruits and their potential health benefits, here are the latest facts . . .
As seen on TV, the internet and newsstands, it is hard to avoid the exaggerated claims and promises made by smart marketers and manufacturers of the so called “super fruit” juices. This caught my eye in particular last week when I read a recent superfruit company was put under scrutiny by US regulators who filed a complaint that their unsubstantiated...

Groupon Gripes

Does Groupon live up to its marketing hype? Deal websites promise exposure to a giant pool of new clients, but at what cost to your brand and your bottom line?
Groupon is a hot topic in the spa industry these days. The jury is still out on whether this "loss leader" marketing vehicle will actually create new customers that will spend more and return. The conversation lately, however, has definitely been skewing towards the negative, “ The Dark Side of Groupon Emerges" to the overtly hostile “Don't sell your soul...

What are you doing with your unusued beauty products?

Read about how some companies and organizations have teamed up to take an innocuous throw-away product and make a big difference in the world.
I've got a lot of beauty products, just like you. Lots and lots. Bags full of really nice products that I may never use or have tried once. My husband would like me to "do something" with them, since I can't possibly use them all on my one body in my lifetime. But what? I've given plenty away for benefit...

I just bought my Pink Gloves for the Cure, will you?

October is Breast Cancer Awareness Month, and spa companies across the US are doing their part for the Cure. One of the best ways to give back this month (and all year round) is the Pink Glove Campaign.
October is Breast Cancer Awareness Month, and spa companies across the US are doing their part for the Cure. One of the best ways to give back this month (and all year round) is the Pink Glove Campaign. Developed by Universal Companies founder and Chairman Marti Morenings, the campaign has already donated over $85,000.00 to the City of Hope Cancer...

The 10 BIG Trends of 2010!

This year, at the Repêchage 12th International Congress for Salon and Spa Professionals in NYC, I was fortunate to share The 10 BIG Trends of 2010!...
This year, at the Repêchage 12 th International Congress for Salon and Spa Professionals in NYC, I was fortunate to share The 10 BIG Trends of 2010 ! As a skincare industry professional for over three decades, I have seen the ‘latest & greatest,’ come and go. I decided to look into some of the trends I believe have lasting...

Is your spa ready for cancer patients?

Forward-thinking spas are offering services and treatments tailored to specific issues or health challenges, and oncology patients are a major focus and opportunity.
At the last IECSC show I met an educator and pioneer in the field of esthetics, Morag Currin. She literally wrote the textbook on Oncology Esthetics. As an esthetician by training, I was very excited to see someone actively broadening the scope of our industry, by welcoming a marginalized group of would-be customers: cancer patients. Both patients and spas alike...

Is your spa offering full-circle wellness education?

As spas move further into wellness services, here are some valuable and easy methods to create nutrition programming.
With obesity and health issues in the spotlight in the United States, the public is becoming more health conscious and demanding better food choices and programs to fit their hectic lifestyles. Wellness is the root of the spa industry, and a key factor is nutrition. In addition to relaxing and rejuvenating at the spa, nutrition programs are a key component...

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