Spa Scoop Blog

Spa market matures in response to economic challenges

Read about how savvy consumers provide expanded opportunities for spas.
This past week, a flurry of reports have grabbed my attention regarding the recent economic challenges, and the amazing rebound the spa market is making to remain sustainable. Diagnol, a market report firm, stated that after years of phenomenal spa growth, skincare brands have had unlimited opportunity to flourish and profit within this sector. This is until the recent economic...

Prepaid Tickets for Spa Services?

Learn about a revolutionary new restaurant concept, and let me know if you think spas could adapt it for our industry.
Spas and restaurants have a lot in common; clients have an “appointment” for a particular time, enjoy their meal or services, interact with staff in a way that will hopefully increase the amount of the ticket (retail, wine & dessert) and generally enjoy themselves. Their likelihood of returning is based on how well the entire experience went; from making the...

Spa Programs – bringing wellness and beauty together!

Progressive spas can expand their menus by introducing clients to proper nutrition and nutraceuticals.
At a time when consumers are progressively bringing health into their beauty regimens, the spa offers the perfect place to blend a 360 degree approach towards wellness and beauty. Typically, spa services have offered topical treatments and products with a side focus on nutrition & cleansing-type programs. However with the recent analytical and industry reports showing growing consumer interest in...

First ever SpaExec in the Big Easy!

Friday June 18 was the first-ever SpaExec event in New Orleans, attended by over 60 regional spa directors and their staff. Here are some highlights from our keynote and panel presentations on Social Media and Client Loyalty Programs.
Friday, June 18 was the first-ever SpaExec event in The Big Easy, New Orleans. Over sixty Spa Directors and staff from New Orleans and the Gulf Coast gathered for a fun and worthwhile evening of education, networking, and shopping. Attendees mingled, enjoyed wine and hor’s d’ouevres, and met with vendors, who displayed and sampled their newest products and services. The...

ISPA Knowledge Network Features Social Media Guru Kathleen Turpel of Imaginal Marketing

Great ISPA Knowledge Network in Sonoma yesterday, and stellar speaker Kathleen Turpel from Imaginal Marketing. "In a consumer driven market, it is more important what other people say about you then what you say about yourself. Speak the language and join
The ISPA Knowledge Network at Sonoma Mission Inn in beautiful wine country yesterday featured Kathleen Turpel, the owner of Imaginal Marketing Group. Imaginal specializes in marketing for Aveda Salons & Spas, and Kathleen is a social media guru who kept the audience spellbound for almost four hours. Turpel drove home the importance of social networking to reach today’s consumer. “In...

Beauty CEO Summit Provides Spa Growth Strategies

WWD's Beauty CEO Summit provides a platform for industry leaders to collaborate, and visionary spa directors will recognize relevant strategies for the spa industry.
May is the month that climbers scale Mt. Everest, so I’m guessing that’s why spring is full of “Summits.” Last month, in addition to the Global Spa Summit, was 8 th edition of the Women’s Wear Daily Beauty CEO Summit. This event, like the Global Spa Summit, is an invitation-only, three-day conference that provides 200 beauty executives with a forum...

The missing middle

We've been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession.
We’ve been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession. The proliferation of budget-massage operations has been one of the industry’s biggest stories in recent years. “Real” spas love to look...

Hire Hard to Manage Easy

My latest video blog entry, featuring tips on the hiring process to empower the spa owner or manager. I discuss the 4 step interview process.
My latest video blog entry, featuring tips on the hiring process to empower the spa owner or manager. I discuss the 4 step interview process. http://www.youtube.com/watch?v=7hM6DhaefM8

Forget the Semantics – Let's Try this Again

With all the recent debate about wellness in spas verses pampering in spas, I shake my head. When did spas stop being about health and esthetics with a good measure of pampering thrown in?
With all the recent debate about wellness in spas verses pampering in spas, I shake my head. When did spas stop being about health and esthetics with a good measure of pampering thrown in? The consumer certainly doesn’t care about the semantics. It’s all about how they look and feel. Yes – spas went over board with their menu descriptions...

Welcome to Bryan Durocher's Video Blog

Watch me introduce my new Video Blog (or Vlog) on SpaTrade.com! I give some pointers on planning for a successful 2010.
Watch me introduce my new Video Blog (or Vlog) on SpaTrade.com! I give some pointers on planning for a successful 2010. http://www.youtube.com/watch?v=JbNpa9laKC4

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