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Wellness and Spa: A perfect marriage?

How can spas take advantage of the global wellness trend to increase revenues and client loyalty? How do spas provide holistic wellness programs with space limitations and without “breaking the bank?” Let's start a conversation!
There is no doubt that “Wellness” is one of the most important trends shaping the spa industry’s future. I’ve been thinking about the topic of wellness for weeks--seems the more I learn the more confused I become! The fundamental challenge when writing about “wellness” is the broadness of its definition. As defined by the study Spas and the Global Wellness...

Getting our coupon groove on with Groupon

After all the press, articles I have read and an invite and countless calls from the Groupon Team I have decided to take the plunge and try it. If you haven’t heard about it nor tried it to market your business with a daily deal. Live it and learn it thro
After all the press, articles I have read and an invite and countless calls from the Groupon Team I have decided to take the plunge and try it. Reviews I have read have been good and bad. I called other local business owners to see how their Groupon experience was. It resulted in a great experience. I believe it’s right...

Quick Tips for the Number One New Year Resolution – Weight Loss!

It’s that time of year! A time where most of us consider taking on a goal or challenge we have been procrastinating about for some time. As a Nutrition and Weight Loss Consultant, I am often flooded with questions about dieting in January...
It’s that time of year! A time where most of us consider taking on a goal or challenge we have been procrastinating about for some time. As a Nutrition and Weight Loss Consultant, I am often flooded with questions about dieting in January. This is the month where we are most motivated to make changes, but after a few weeks,...

What we say is very powerful...

Is your staff trained to find the "right words?"
Two days ago I went to my stylist and got my hair cut and conditioned. It was very busy in the salon and the salon is petite. While waiting to get my hair rinsed and blown dry, another stylist who I admire for her flawless skin, hair and overall look said to the client, "I need to kick you out...

Turning Prospects Into Clients

Turning gift card clients into regular customers is the gift that keeps on giving. What's your strategy?
The gift card selling season is well underway, and reports from spas around the country are that most sales are up, at least slightly, over lat year. According to forecasts by the National Retail Federation , 77% of shoppers are expected to purchase at least one gift card this holiday season, and many reasons are cited for their popularity, including...

Avoiding the Holiday Bulge with Sleep!

Good news; you can eat more over the holiday season as long as you get more sleep! Well, not quite, but there are some interesting connections.
Well, the holiday season is upon us! The long work hours and late night social events often lead us to a chaotic and sleep deprived lifestyle in December. For most of us, a big challenge is avoiding weight gain during a season of delicious calorie-infused festive treats! If this is a concern for you, then you may want to recharge...

Beginning on the Right Note

Your clients expect your 100th day of services to be just as good as the first one.
Your first day on the job or your first week opening of your beauty business? It is an exciting, fabulous and a new time filled with expectations and joy. I went to visit a sweet college town with my husband on a business trip. We stayed at one of our favorite hotels a Hampton Inn in Gainesville, Florida. We like...

Prima Donna… Who Me?

This busy time of year can bring out the worst in behaviors in both clients and staff. Make sure you're not contributing to the problem.
While visiting a client last week, I couldn’t help but notice a particular person on her team that fit the prototypical “Prima Donna” characteristics. It got me thinking about that label “ Prima Donna”. The term is commonly used today to describe someone who behaves in a demanding, often temperamental, fashion revealing an inflated view of themselves, their talent, and...

2010 Black Friday Weekend Sales Encouraging

The traditional four-day sales kickoff for the holiday season had many positive signs, and the big winner was the online category.
The results are in for the holiday kick-off weekend, and they’re encouraging. It is estimated that 212 million shoppers visited a store or website over the four-day Black Friday weekend, an increase of 8.7% from last year, according to National Retail Federation reports. Average spend was also up about 6%, and the combination of higher spend and more traffic yielded...

Showtime has ended...

Reports on makeup trends and spring and holiday products from IECSC Ft. Lauderdale.
Attended IECSC in Ft. Lauderdale or missed it? It was a great show. I’m not just saying it, I mean it! I am a little late in reporting as I came back with a respiratory infection and laryngitis, which lasted weeks. But better late than never! The IECSC show, now in it’s second year it has truly arrived and had...

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