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Benefits of Spa Treatments Lie at Their Core

How do we solve the problem of “disowning our own toolbox of healing therapies?” How do we raise standards in the industry so we feel proud of the product we deliver and consumers feel good about spending their money on spa treatments?
SpaTrade expert blogger Anne Bramham posed the following question in her last post— “Are we disowning our own tool box of healing therapies?” This is a serious question for our industry—most especially due to the current state of the economy. If we as an industry don’t believe in the healing power of “spa,” what message are we conveying to the...

Exclusive Event Coverage: Day Spa Association's ProKnowledge Workshops

Cara Solomon shares her experience at the inaugural ProKnowledge Workshop in Nashville, Tenessee. "A wise investment that will help spa entrepreneurs and wellness providers become the leaders of tomorrow."
The Day Spa Association has been reinvented with a unique vision and passion to guide the spa leaders of tomorrow. The kick-off event for the ProKnowledge Workshops took place in Nashville. The presentations and round table discussions that ranged from event planning, the future of the spa industry, social media, treatment menu innovations, etc. was thought provoking and powerful. If...

Everything is coming up roses!

All good in Groupon land with Noreen...read on!
...with Groupon. MORE Groupon clients have booked, met and pampered some more. All is good. Tipped last month quite generously from A VERY satisfied client. Now, this week knocked my high heels off. A $50.00 tip from yet another. The fact is in all my years I NEVER accepted tips. I feel best when they buy retail or tell friends...

Anatomy of a Perfect Spa Treatment

Nancy Griffin breaks down the elements of a perfect spa experience.
I recently had the pleasure of visiting The Grand Del Mar Resort & Spa in San Diego. I visited the spa when it opened several years before, and found the experience to be a bit disconnected—The spa was obviously still going through some growing pains. My friend Jim Croghan took over as spa director last fall—he is an industry veteran...

It's Spring Time! A Good Time for Detox?

With spring here (and summer around the corner,) this is the time of year I hear people discussing their “detox” experience. Some experiences maybe better than others, but when following a qualified detoxification program; the results can invigorate the m
With spring here (and summer around the corner,) this is the time of year I hear people discussing their “detox” experience. Some experiences maybe better than others, but when following a qualified detoxification program; the results can invigorate the mind and body! But what is a good or bad Detox? Below, I provide what to look for and what to...

Bump in the Road...

Noreen finds a kink in her Groupon promotions--last minute cancellations = substantial loss of revenues--yikes!
I told you all I would be honest and so I am sharing with you what my Groupon is doing now. Still have met the nicest ladies almost all in their 30's. They are little couponistas, fashionistas and savvy. They want to have the service and spend too! My only kink is three called with cancellations on Saturday. I was...

Live Event Coverage: The Washington Spa Alliance Inaugural Conference

Anne Bramham shares the highlights of the Washington Spa Alliance Inaugural Conference
In the world of spa conferences this one was a breath of fresh air—interesting people and lively discussion. Keynote speaker Philippe Bourguignon, CEO of Miravel, set the stage for a host of speakers from a wide range of spa related subjects ranging from biodynamic farming to spirituality and sustainability. Both the intention and the chemistry proved right. The 70 or...

Wellness a hot topic at IECSC in NYC!

From aesthetic physicians, medical aestheticians, wellness and weight loss retreats to upscale urban spas, there is definitely a paradigm shift occuring within the spa and medical spa industries. Paula Simpson tells us why!
Last week I had the opportunity to present (for the first time,) at the fabulous IECSC Show in NYC. Unaware of the audience I would attract to my talk, I was pleasantly surprised by the diversity of people seeking to bring wellness and beauty from within (aka nutricosmetics,) to their company services. From aesthetic physicians, medical aestheticians, wellness and weight...

NEW YORK show..What you missed!

Wow, it was an exciting and fun filled IECSC and IBS Show! Noreen gives her picks for best in show...
Paper eyelashes straight off the runways of fashion week in England. The Wet Brush is my new brush for beautiful brushing and detangling wet hair. Essie , OPI and other brands of nail lacquers had a wide array of gorgeous shades! Farm House Fresh has a delightful yogurt mask that is called Pajama paste. Great for spa parties and for...

Cell Phones in Spa Treatment Rooms?

Have you had a one handed massage? I was wondering what happened to the therapist’s other hand… this went on for a little while. I was curious, so I lifted my head to check things out only to find her texting! Needless to say, I was shocked! I couldn’
Cell phones, Blackberries, iPhones…. it seems that everyone is so attached to them! No matter where I go, people are always preoccupied with them. Do you remember when we did not have all those devices? In the spa, we always remind our guests to turn off their cell phones in order to enjoy their experience. While I was at a...

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