Spa Scoop Blog

ISPA Knowledge Network Features Social Media Guru Kathleen Turpel of Imaginal Marketing

Great ISPA Knowledge Network in Sonoma yesterday, and stellar speaker Kathleen Turpel from Imaginal Marketing. "In a consumer driven market, it is more important what other people say about you then what you say about yourself. Speak the language and join
The ISPA Knowledge Network at Sonoma Mission Inn in beautiful wine country yesterday featured Kathleen Turpel, the owner of Imaginal Marketing Group. Imaginal specializes in marketing for Aveda Salons & Spas, and Kathleen is a social media guru who kept the audience spellbound for almost four hours. Turpel drove home the importance of social networking to reach today’s consumer. “In...

Beauty CEO Summit Provides Spa Growth Strategies

WWD's Beauty CEO Summit provides a platform for industry leaders to collaborate, and visionary spa directors will recognize relevant strategies for the spa industry.
May is the month that climbers scale Mt. Everest, so I’m guessing that’s why spring is full of “Summits.” Last month, in addition to the Global Spa Summit, was 8 th edition of the Women’s Wear Daily Beauty CEO Summit. This event, like the Global Spa Summit, is an invitation-only, three-day conference that provides 200 beauty executives with a forum...

The missing middle

We've been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession.
We’ve been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession. The proliferation of budget-massage operations has been one of the industry’s biggest stories in recent years. “Real” spas love to look...

Hire Hard to Manage Easy

My latest video blog entry, featuring tips on the hiring process to empower the spa owner or manager. I discuss the 4 step interview process.
My latest video blog entry, featuring tips on the hiring process to empower the spa owner or manager. I discuss the 4 step interview process. http://www.youtube.com/watch?v=7hM6DhaefM8

Forget the Semantics – Let's Try this Again

With all the recent debate about wellness in spas verses pampering in spas, I shake my head. When did spas stop being about health and esthetics with a good measure of pampering thrown in?
With all the recent debate about wellness in spas verses pampering in spas, I shake my head. When did spas stop being about health and esthetics with a good measure of pampering thrown in? The consumer certainly doesn’t care about the semantics. It’s all about how they look and feel. Yes – spas went over board with their menu descriptions...

Welcome to Bryan Durocher's Video Blog

Watch me introduce my new Video Blog (or Vlog) on SpaTrade.com! I give some pointers on planning for a successful 2010.
Watch me introduce my new Video Blog (or Vlog) on SpaTrade.com! I give some pointers on planning for a successful 2010. http://www.youtube.com/watch?v=JbNpa9laKC4

Creating Rapport with Clients

What makes your spa a place that clients want to return to? It's not the curtains . . .
Last week, I was in Texas working on a project, and had a couple of interesting customer service experiences. One night, I visited a new resort hotel and spa that had opened this past January. It's a large facility, 1000+ rooms, with a 27,000 square foot 30+ treatment room spa. I timed my visit to arrive just before the spa...

What puts the "Professional" in Spa Professional?

"What puts the "professional" in spa professional? Nancy Griffin examines the factors that define professionalism and the unique characteristics that define spa professionals in particular.
I've devoted the past 15 years to delivering business resources to spa professionals. So I've been thinking lately: "What puts the "professional" in spa professional? Business Dictionary defines professionalism as: "Meticulous adherence to undeviating courtesy, honesty, and responsibility in one's dealings with customers and associates, plus a level of excellence that goes over and above the commercial considerations and legal...

A beautiful cause...

People LOVE to do business with nice people. Perhaps you have a mom who died from heart disease, a sister with MS, a hubby with cancer. YOU too can start a beautiful branding cause that is just for you and your business or company...
It’s that time of year…my birthday. I think everyday and everyone’s birthday is special. Not just mine. Maybe it’s yours too, this month. Happy Birthday! The other side of my birthday is I am a twin to a wonderful man. What can I say about Norman? Older than me by six minutes and oh so much kinder, sweeter and smarter...

GSS Wrap-up

A summary of this truly fantastic spa industry event.
At the end of formal presentations, the GSS delegation came together one last time for a democratic wrap-up. Edie Weiner and Philippe Bourguignon once again urged us to rise above the day-to-day and enable our future visions. Next year,the Summit will be held at an Asian location, and the delegation was asked to vote on 10 locales within that region...

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