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Employee training = investment strategy

Training is an investment that returns top line growth and satisfied clients.
I support Dori Soukop's comments in her blog entry, Business Training and Success, and would like to comment further. She is right; spas and salons have for years relied on vendors to provide sales training, with the idea that we were "saving money" somehow by doing that. And you may get lucky, you may have a vendor who has a...

Wish you were there!

The IECSC and IBS Shows ended Monday. However, the fun began for me Tuesday and Wednesday as I partook in some R& R on the strip and got some shopping in too!
The IECSC and IBS Shows ended Monday. However, the fun began for me Tuesday and Wednesday as I partook in some R& R on the strip and got some shopping in too! However, before we go there I would like to take you back to the show floor. When I first blogged I had just zoomed from my classroom to...

Wrapping up at IECSC

Last day and last hour at the IECSC show…. People are rushing around trying to do their last minute exploration and wishing they have a little more time.
Last day and last hour at the IECSC show…. People are rushing around trying to do their last minute exploration and wishing they have a little more time. So you came, you saw, you gathered info… now, what should you do with all of it? The one thing I see often is that people have good intention to follow-up and...

IECSC Monday Recap

IECSC Las Vegas Great Events are Back!
It is Monday afternoon and IECSC 2010 is definitely reminiscent of the shows from before two years ago. I have been teaching non stop since I arrived on Saturday. The attendance has been terrific for each program. From the few moments I have spent on the show floor I have seen a buzz for all three days. It was great...

What's hot in beauty?

It's here at IECSC and IBS Las Vegas.
It's here at IECSC and IBS Las Vegas. Just finished a class on the Magic of Makeup lessons and skin care too. It was packed with attendees on the edge of their seats...hungry for more. I love audiences like this. Wish you were here. Times are a changing and so must it's all about ...healthy beauty not just beauty. Lipstick...

The "other" medical esthetics

When we hear the phrase "medical esthetics," most of us think of Botox and lasers. Morag Currin, of the Morag Currin Method of Oncology Esthetics, is on a mission to change all that.
When we hear the phrase "medical esthetics," most of us think of Botox and lasers. Morag Currin, of the Morag Currin Method of Oncology Esthetics, is on a mission to change all that. This esthetician and native of South Africa has written a book, Oncology Esthetics (from Allured) she is training estheticians in intensive workshops (some with an oncology nurse),...

What a show!

My weekend began with a spa experience at the Encore followed by the Spa Exec event. Nancy Griffin and her team as usual hosted a great event!
What a great show so far! My weekend began with a spa experience at the Encore followed by the Spa Exec event. Nancy Griffin and her team as usual hosted a great event! Informative panel, good networking opportunities. I have to say the eye candy was also great as we witnessed a spray tanning demonstration by Infinity Sun tanning. If...

Comprehensive spa business education at IECSC Las Vegas

IECSC Las Vegas 2010 began early, with a full education program on multiple tracks. No matter what the type of beauty business you are in, there was something for everyone.
IECSC Las Vegas 2010 began early, with a full education program on multiple tracks. No matter what the type of beauty business you are in, there was something for everyone. The Advanced Education Workshops featured multiple classes within the track of Spa Business, Wellness, Solo Practitioner, Medical Esthetics Business, Medical Esthetics Procedures, and Makeup, in addition to 3-hour Advanced Education...

Spa Booker adds mass email capability, changes pricing model

When I spoke with Suzie Ellis at ISPA last year she told me that the Spa Booker pricing model was changing to a flat rate from variable/volume based.
When I spoke with Suzie Ellis at ISPA last year she told me that the Spa Booker pricing model was changing to a flat rate from variable/volume based. Two weeks ago they made the switch--a great move, in my opinion. Spa Booker has also upgraded its marketing capabilities to include a mass e mail offering. There's an additional charge, but...

From the medical spa basics class

Allan Share and Eric Light have kicked off a pragmatic and down to earth session on medical spa business strategy.
Allan Share and Eric Light have kicked off a pragmatic and down to earth session on medical spa business strategy. Says Eric Light. "Stop thinking about services and equipment, and think in terms of offering solutions to problems." Med spas obsess about technology at the expense of customers' actual needs We're speaking different languages, he explains. Eric is offering all...

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