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Forget the Semantics – Let's Try this Again

With all the recent debate about wellness in spas verses pampering in spas, I shake my head. When did spas stop being about health and esthetics with a good measure of pampering thrown in?
With all the recent debate about wellness in spas verses pampering in spas, I shake my head. When did spas stop being about health and esthetics with a good measure of pampering thrown in? The consumer certainly doesn’t care about the semantics. It’s all about how they look and feel. Yes – spas went over board with their menu descriptions...

Welcome to Bryan Durocher's Video Blog

Watch me introduce my new Video Blog (or Vlog) on SpaTrade.com! I give some pointers on planning for a successful 2010.
Watch me introduce my new Video Blog (or Vlog) on SpaTrade.com! I give some pointers on planning for a successful 2010. http://www.youtube.com/watch?v=JbNpa9laKC4

Creating Rapport with Clients

What makes your spa a place that clients want to return to? It's not the curtains . . .
Last week, I was in Texas working on a project, and had a couple of interesting customer service experiences. One night, I visited a new resort hotel and spa that had opened this past January. It's a large facility, 1000+ rooms, with a 27,000 square foot 30+ treatment room spa. I timed my visit to arrive just before the spa...

What puts the "Professional" in Spa Professional?

"What puts the "professional" in spa professional? Nancy Griffin examines the factors that define professionalism and the unique characteristics that define spa professionals in particular.
I've devoted the past 15 years to delivering business resources to spa professionals. So I've been thinking lately: "What puts the "professional" in spa professional? Business Dictionary defines professionalism as: "Meticulous adherence to undeviating courtesy, honesty, and responsibility in one's dealings with customers and associates, plus a level of excellence that goes over and above the commercial considerations and legal...

A beautiful cause...

People LOVE to do business with nice people. Perhaps you have a mom who died from heart disease, a sister with MS, a hubby with cancer. YOU too can start a beautiful branding cause that is just for you and your business or company...
It’s that time of year…my birthday. I think everyday and everyone’s birthday is special. Not just mine. Maybe it’s yours too, this month. Happy Birthday! The other side of my birthday is I am a twin to a wonderful man. What can I say about Norman? Older than me by six minutes and oh so much kinder, sweeter and smarter...

GSS Wrap-up

A summary of this truly fantastic spa industry event.
At the end of formal presentations, the GSS delegation came together one last time for a democratic wrap-up. Edie Weiner and Philippe Bourguignon once again urged us to rise above the day-to-day and enable our future visions. Next year,the Summit will be held at an Asian location, and the delegation was asked to vote on 10 locales within that region...

Stem cell technology to change the face of the spa industry

I've been fascinated with stem cell technology ever since meeting local Aspenite and founder of "Challenge Aspen" Amanda Boxtel a few years ago...
I've been fascinated with stem cell technology ever since meeting local Aspenite and founder of "Challenge Aspen" Amanda Boxtel a few years ago. Boxtel, a 5'7" pert and attractive blonde with a bubbly, upbeat personality became a paraplegic in 1993 after a freak skiing accident on Snowmass Mountain that broke her back and left her paralyzed from the hips down...

Global Spa Summit Day 2

Come along with me and read about what we heard during Day 2 of the Global Spa Summit.
Day 2 of the Global Spa Summit started with a keynote address from Philippe Bourguignon , Vice Chairman of Revolution Places, and CEO of Miraval. Bourguignon painted a world for us in 2025, imagining products such as drinkable perfume, cigarettes that cure lung infections; the demise of Walmart who has moved to an all-internet platform, and the emergence of the...

GSS delegation dines and dances

The GSS delegation enjoys a cruise along the Bosphorus, dinner and dancing to celebrate a busy first full day.
Tonight the GSS delegation boarded a lovely boat and headed down the Bosphorus a mile or two to the award-winning Les Ottomans Hotel for a group dinner. Les Ottoman is a sumptuous reconstructed villa, decorated in wonderful Turkish style with Feng Shui principles, that now houses 10 hotel suites. The hotel is also home to an extensive Caudalie Vinotherapie® Spa,...

GSS Day 1 Presentations

Learn about the findings from industry reports by SRI & Smith Travel Research, and about current thinking on Wellness Tourism and the future of Integrative Medicine & spas.
After our morning keynote, Katherine Johnson , Senior Economist with SRI, presented a research study entitled “Spas & the Global Wellness Market: Synergies and Opportunities”, which was sponsored by Murad Inclusive Health Center. The top 3 findings of this extensive report were: The global wellness industry is currently valued at almost 2 trillion dollars annually “Wellness” has gone mainstream Spas...

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