Editors' Perspective

Groupon Deals That Sound Too Good to Be True

When Is a Deal Not a Deal?
Earlier this year, I moderated a panel discussing the pros and cons of Groupon at the IECSC New York show. I’m especially interested in the topic, as I frequently rely on Groupon and other discount-related to sites to check out restaurants in my neighborhood. The consensus of the panel was that Groupon could be a useful tool to generate business...

Waxing Poetic About European Wax Center

An editor stops by the Manhattan outpost of this successful franchise.
I recently received a press release about European Wax Center , a chain of cool new wax-only facilities. The company currently has 276 franchise agreements across 24 states nationwide and is projected to open 1,000 centers by 2015. The family-run business is poised for expansion into Canada in early 2012, and the company projects ending 2011 with a 362% revenue...

The Spa at Trump Finds a Reason to Celebrate

Discover How 11-11-11 Is Giving The Spa at Trump A Reason to Celebrate
I’m a sucker for a well marketed spa package. That’s why The Spa at Trump ’s new promotion celebrating the upcoming date of 11-11-11 with specially $111 treatments immediately caught my attention. At Trump International Hotel & Tower Chicago and Trump SoHo New York , guests may add a 60-minute Trump Classic Massage or Kate Somerville Universal Glow Facial for...

Nailing Nail Trends at Any Age

Provide your clients with expert tips on age-appropriate nail trends.
I always adore a fabulous manicure and pedicure, and I also love to test out new nail trends. Navy blue? Black? Shimmery silver? You name it, and I’ve probably sampled it on either my fingers or toes. The other day, however, I was sitting next to a teenager on the subway who was sporting bright neon nails. I thought it...

New Elizabeth Arden Treatment Breathes Life Into Skin

An editor tries out the company's latest oxygen facial.
Elizabeth Arden Red Door Spas recently debuted five few treatments, and this week, I got the chance to test out the Red Door Oxygen Infusion Facial ($175, 50 minutes). New York is a pretty polluted city, and I was really excited to test out this treatment that helps battle the ravages of pollution and free radicals. This service infuses the...

Borgata Offers the Ultimate Excuse to Spa

Want an Excuse to Visit Atlantic City Next Week?
As much as I love to travel to the ends of the earth, I’ve also discovered that there are many great getaways in my own backyard. One that recently caught my attention was the Borgata Spa Experience in Atlantic City October 23 through 28. The Borgata Hotel Casino & Spa is celebrating wellness, rejuvenation, and relaxation by offering a weeklog...

IECSC Rocks Florida

Get an editor's inside scoop after retuning from our latest trade show.
Although the weather was awful in Fort Lauderdale, it didn't stop attendees from joining in the fun at IECSC Florida, where I spent this past weekend mingling with spa industry insiders. I arrived on Saturday evening and met up with some co-workers for dinner at the hotel pool for about 20 minutes of sunshine before it started raining (for the...

A Spa Weekend in New England

An Editor Falls for the Woodstock Inn & Resort
Although I’ve wanted to visit the Woodstock Inn & Resort since it first opened, I never found the time until very recently. When I realized that the year’s end was fast approaching and that I had vacation days to use or lose, I decided to hit the road. In fact, I chose this past weekend to visit. The fact that...

Celebrating Happy Hour

Discover How Happy Hour Can Boost Your Business
Like most people I know, I’m a fan of happy hour. Not only is it an ideal way for restaurants and bars to entice new and repeat customers, it is also a great idea for spas looking to do the same. I recently came across a new threading happy hour at Sumita Beauty (Las Vegas). Every Tuesday and Wednesday from...

Say Goodbye to Dry Skin with VMV Hypoallergenics's Moisture Milk

An editor ends her quest to find the perfect moisturizer.
As an editor for American Spa , a slew of beauty and health products come across my desk on a daily basis. And while I do enjoy trying new things, there are some tried-and-true products that I usually won't substitute. So when I left my normal face moisturizer and my sister's house last weekend, I reluctantly went into my beauty...

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