From the Field

Scents of Style

Learn how your spa can tap into the aroma power
The sense of smell is closely linked with memory. For that reason, I took great care in selecting a new perfume to wear on my wedding day, and its fresh, citrusy aroma still brings me back to those special moments. Scent isn’t only about nostalgia; studies have shown that a distinct aroma can make a business more memorable and have...

Survey of Sales

Get in tune with clients' buying habits with new research results
We've made it through the biggest retail season of the year, but that's no reason to chill out on sales strategies for spa-goers chilling out in the treatment rooms. Knowing what your clients are likely to buy can help keep retail sales booming through the winter lull. A recent TABS Group (a consumer products analytics firm) study surveyed 1000 women...

Afterparty Spa Refresh

Check out a skincare regimen perfect for reviving skin
Late-night holiday fêtes can take a toll on the body. Clients may not realize how lack of sleep and overindulging on food and drinks can all have a negative impact on the skin. To help them combat these inevitable skin stressors, Terese Linke, global spa training and education director for Amala Beauty, shared her tips on how to keep skin...

Hair Raising Masks

Learn how to make healthy hair products in your kitchen
Nutritious kitchen staples aren't just part of a balanced diet, they're key to a smart beauty routine. Your hair can benefit from whole food concoctions, and this time of year stressed tresses can use as much extra help as they can get. Time-pressed clients can whip up these delectable recipes from Burke Williams Day Spa (multiple locations in California) to...

Warriors for Wellness

Discover what industry pros think about the future of health and wellness
At the ISPA Conference this fall, American Spa ’s editor in chief Julie Keller Callaghan attended an especially moving Alex Szekely Humanitarian Dinner. During the dinner, hostess Deborah Szekely, founder of Rancho La Puerta (Tecate, Mexico) and the Golden Door (Escondido, CA), shared her latest endeavor, Wellness Warrior , and encouraged attendees to answer the question: “If there were just...

Holiday Health Tips

Learn how to fight the health hazards this season
Unfortunately it’s a fact: The holidays, from Christmas to New Year’s, are a treacherous time when it comes to our health. According to John Young, M.D., author of Beyond Treatment: Discover how to Build a Cellular Foundation to Achieve Optimal Health , heart attacks and other cardiac issues are more common, the number of pneumonia cases spikes, and more deaths...

Winter Wellness

Stay healthy in the colder months with insider tips
Winter can be a trying time both mentally and physically. The days are darker, colder, and shorter and our bodies become more susceptible to all kinds of winter ailments that can make winter seem longer. I know when the weather is gloomy I feel gloomy. That's no excuse to stay inside and hide away, instead Thann Sanctuary Spa (Tarrytown, NY)...

Smart Chatter

Check out the best tips from our holiday marketing twitter chat
Thanks to everyone who joined our #WellnessWatch Twitter Chat last month with Millennnium Systems International co-hosts John Harms, founder, and Bob Maconi, vice president of enterprise sales. Giftcards came up frequently and do bring in business when done right. Here are a few more tips from these industry pros to help you boost your spa’s holiday marketing: When putting up...

Spirited Specials

Discover new tried and true holiday promotions to bring in clients
We were overwhelmed by the enthusiastic responses about holiday promotions we received from so many spa directors around the country that we couldn't fit them all in our October issue. Here are more ingenious ideas to boost sales and make clients feel extra special and cared for during the holidays. "To say ‘Thanks’ to our loyal guests, Joya Spa has...

Bodycare Confidential

Tune in to our #WellnessWatch Twitter party this week
We have introduced a number of exciting updates in the magazine, on the website, and on our social media in recent months. We hope you've enjoyed them and taken advantage of them so far. These updates are key to staying on top of the changing trends in the industry and all the creative ideas you come up with. One addition...

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