New on the Scene

Holiday SPArkle

Check out a smart strategy to bring holiday shoppers into the spa
I've been making my lists and checking them twice already, but I haven't set foot in a store to make a dent in my shopping yet. Just the thought of dealing with thte crowds is overwhelming and stressful. Spas, like The Guerlain Spa at the Waldorf Astoria New York and its Guerlain Holiday Pop Up Shop , offer a much...

Shaken or Stirred

Check out a recipe for a crowd-pleasing cocktail and mocktail
After a big weekend of festive food you and your clients might be ready to stear clear of the kitchen for a while. A fun cocktail recipe can be just the thing to get inspired again, and help de-stress. Here are two unique concoctions—one alcoholic and one for teetotalers—from mixologists at Blackberry Farm (Walland, TN). The Johnny Red Corn (Micah...

Superhero Moves

Learn about a fun, new total-body workout.
I must admit, I love to workout, and working in the spa industry has offered many opportunities to improve my practice. Last week, I was especially excited to check out Spiderbands , a total-body cardio resistance workout that leverages gravity and body weight. Offering a variety of classes at its Brooklyn location Fuel Fitness , including trapeze and kickboxing, Spiderbands...

Dangerous Curves Ahead

Discover how spas can cash in on the booty trend
We talked about the rising trend of fanny facials earlier this summer, a popular option for beachbound clients. Backsides may be covered up for the next few months, but that doesn't mean attention has shifted elsewhere. Thanks to the viral images from the latest Kim Kardashian photo shoot, Jennifer Lopez and Iggy Azalea's music video for "Booty," and more, women...

Spa Shots

Check out a new product for a burst of energy
More often than not we’re talking about how relaxing and calming the spa experience is. We even have a few stories coming up in the next couple months about treatments geared toward a good night’s rest. That’s all well and good for clients in search of Zen, but sometimes they need a burst of energy or extra oomph to make...

Spa Street Smarts

Learn about a creative city spa marketing campaign
We were able to check out the first Manhattan Massage Envy Spa location last week, and more are on the way in other neighborhoods of the city before the end of the year. The expansion of the popular massage clinic franchise is ideal for stressed, time-pressed New Yorkers, who now have a convenient place to focus on their health and...

Massage Takes Manhattan

Discover how massage boosts the immune system
This week I had the pleasure of attending the opening of the first Manhattan outpost of Massage Envy Spa (multiple locations). I was treated to a quick chair massage; just what my tense shoulders needed after a busy day running around the city. Other offerings included a skin analysis from Murad’s skin scanner—which revealed I’ve been faithfully using my SPF...

Be An Overachiever

Learn more about effective goal setting from John Harms
Through my own experience, I've learned that setting personal goals helps me strive for more than the status quo and at the same time keep tabs on my progress. Setting goals—and working hard to achieve them—plays an even bigger role in businesses, such as the ever-changing and highly competitive hospitality industry. John Harms, founder and CEO of Millennium Systems International,...

Good as Gold

Get nail inspiration for the changing season from Essie.
Pedicures may not be high priority for spa-goers now as they slip feet into socks and boots instead of flip flops and peep toes, but that doesn't mean nail services are off their radar. There are still ten fabulous fingertips worthy of artistic expression. Here is a golden nail art idea to try on your daring manicure clients from nail...

Bodycare Confidential

Tune in to our #WellnessWatch Twitter party this week
We have introduced a number of exciting updates in the magazine, on the website, and on our social media in recent months. We hope you've enjoyed them and taken advantage of them so far. These updates are key to staying on top of the changing trends in the industry and all the creative ideas you come up with. One addition...

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