New on the Scene

Wellness on the Ranch

Learn about a bodycare line launching with pizzazz
Olive oil is a key addition to most of my meals and an excellent source of healthy fats. I haven't tried the oil-pulling trend, though it too boasts serious health benefits. It makes sense that the leading U.S. producer of certified organic extra virgin olive oil is focused on wellness and offers a bodycare line packed with this nutritious oil...

In Herbs we Trust

Discover new proof of lavender's power
Earlier this week I shared the unique business benefits of different natural aromas ( Scents of Style ). Aromatherapy is key to creating the right mood in your spa and helping clients reach their relaxation goals. New research shows just how powerful an effect the herb lavender can have on behavior. In a study published this month in the journal...

Clean Sweep

Check out the proposed grading system for NY salons
Report cards may be returning to beauty businesses around New York City. Bronx Borough president Ruben Diaz, J., and council member Rafael Espinal introduced the legislation this week that would grade such establishments on cleanliness. The system would function similar to that used for restaurants, with grades A, B, C, and D based on evaluations. Most salons and spas keep...

Trend Spotting

Check out a snapshot of the spa trends topping our lists for 2015
I live by my lists. Usually written in bright, colorful ink on sticky notes and scattered around my desk, they help me keep priorities in order. I’m not the only one. The whole American Spa team has kept careful lists during all of our travels and throughout our research over the last year to create our first annual Trend Report...

Holiday SPArkle

Check out a smart strategy to bring holiday shoppers into the spa
I've been making my lists and checking them twice already, but I haven't set foot in a store to make a dent in my shopping yet. Just the thought of dealing with thte crowds is overwhelming and stressful. Spas, like The Guerlain Spa at the Waldorf Astoria New York and its Guerlain Holiday Pop Up Shop , offer a much...

Shaken or Stirred

Check out a recipe for a crowd-pleasing cocktail and mocktail
After a big weekend of festive food you and your clients might be ready to stear clear of the kitchen for a while. A fun cocktail recipe can be just the thing to get inspired again, and help de-stress. Here are two unique concoctions—one alcoholic and one for teetotalers—from mixologists at Blackberry Farm (Walland, TN). The Johnny Red Corn (Micah...

Superhero Moves

Learn about a fun, new total-body workout.
I must admit, I love to workout, and working in the spa industry has offered many opportunities to improve my practice. Last week, I was especially excited to check out Spiderbands , a total-body cardio resistance workout that leverages gravity and body weight. Offering a variety of classes at its Brooklyn location Fuel Fitness , including trapeze and kickboxing, Spiderbands...

Dangerous Curves Ahead

Discover how spas can cash in on the booty trend
We talked about the rising trend of fanny facials earlier this summer, a popular option for beachbound clients. Backsides may be covered up for the next few months, but that doesn't mean attention has shifted elsewhere. Thanks to the viral images from the latest Kim Kardashian photo shoot, Jennifer Lopez and Iggy Azalea's music video for "Booty," and more, women...

Spa Shots

Check out a new product for a burst of energy
More often than not we’re talking about how relaxing and calming the spa experience is. We even have a few stories coming up in the next couple months about treatments geared toward a good night’s rest. That’s all well and good for clients in search of Zen, but sometimes they need a burst of energy or extra oomph to make...

Spa Street Smarts

Learn about a creative city spa marketing campaign
We were able to check out the first Manhattan Massage Envy Spa location last week, and more are on the way in other neighborhoods of the city before the end of the year. The expansion of the popular massage clinic franchise is ideal for stressed, time-pressed New Yorkers, who now have a convenient place to focus on their health and...

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