Retail

Seasonally Savvy

Discover new expert tips for year-end promotions.
Right now clients are thinking apples, pumpkins, and ghosts, but your spa should be thinking months in advance to the next round of holidays. While joyous, it’s also a high-stress time, making the pampering skincare treatments your businesses provide especially important. However, the seasonal onslaught of gift shopping and festive gatherings finds clients limited in both time and budget. So,...

Behind the Beauty Scene

Follow along on our tour of a cosmetics company.
It's part of the job description working at American Spa to go behind the scenes throughout the industry to learn more about it so we can share tips, tricks, and the latest innovations with all of you. Recently I was invited to visit NuWorld Beauty, manufacturer of Hard Candy cosmetics and a variety of other beauty brands, as a part...

Ingredient Inquiry

Learn more about updated sunscreen legislation
There is good news this month for sunscreen manufacturers across the U.S. The Senate passed a bill that requires the FDA to respond to pending sunscreen ingredients within a shorter period of time. Skin cancer is the most common cancer diagnosed in the U.S., and sunscreen is the primary protection against it. It’s more important than ever that Americans are...

Retail Relaxation

Discover an overnight pop-up spa in Ikea
For most spa-goers, the idea of spending time in the furniture mega-store Ikea is anything but stress-relieving. Last week the Ikea Retreat, a pop-up overnight spa in several locations of the retailer in Europe, attempted to change that notion. For this wellness sleepover, Ikea invited a number of loyal and lucky customers for a night in the showroom. Decked out...

Bodycare Business

Get savvy with sales tips for bodycare products.
We checked in with a few skincare professionals to get their top tips for selling the expanding array of bodycare products and services. “Customization is one of the most effective ways to retail bodycare. Body Bliss spa guests are taken through a series of choices until they end up with a unique formulation that addresses their wants and needs and...

Business Innovations

Discover a new small-business friendly revenue stream
We talk about how technology can benefit your spas in length and often—check out Remote Control and Social Studies . Usually when we cover tech topics, we're referring to new devices for facials or treatments, software for managing business, or mobile solutions to catch clients everywhere they go. Metamorphosis Day Spa (New York City) has taken a big leap forward...

DIY Overnight Facial

Find an overnight cure for dry, damaged skin
It’s never too early to start preparing the skin for cooler weather, and after clients (and maybe you too) have been spending the summer worshipping the sun, dry and damaged skin must be treated in between professional facials for best results. Terese Linke, global spa training and education director for Amala, shares a simple, five-step DIY facial to bring the...

The Male Gaze

Discover new spa products that appeal to men
Generally it's considered unhealthy to bring work home, and a solid work/life balance is definitely in line with the philosophies of spas found in the pages of American Spa . I do often notice my work finding its way into my home, but when it's aromatherapy, hair oils, and nutritional supplements or an on-location visit while out of town it's...

Petal Pushers

Check out flower packed products for beautiful skin
Flowers of any kind have an uncanny ability to lift my spirits. I can't help but smile when I get a whiff of fragrant blooms. These sweet petals hold much greater beauty power within and when incorporated in spa treatments. While there is no denying that aromatherapy offers its own form of stress relief, many spas and brands are digging...

Perfect Pout

Discover why lipstick is the cosmetic of choice on National Lipstick Day
I wasn’t always a lipstick lady, but once I embraced a pigmented lip I haven’t looked back. A new shade can do wonders—like a fresh coat of paint on walls—for brightening up a complexion and streamlining a makeup routine. We can all celebrate the power of lipstick today with National Lipstick Day. Here are some fun facts from Mintel’s July...

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