Retail

Fill the Shelves

Discover more gift-worthy items for spa retail.
All year round you’ll hear us shouting the praises of a good retail strategy ( here and here , for example) and what an impact retail sales have on your spa’s bottom line. That’s never truer than around the holidays when spa-goers are already thinking about gifts for loved ones. If your spa's retail area is well-stocked and inviting, you’re...

Beauty Business Milestones

Dive into the history of top professional skincare lines.
In the last year a number of top professional skincare companies have reached significant milestones. Jane Iredale-The Skincare Makeup celebrated 20 years as did John Masters Organics . Valmont looked back upon 30 years . Yon-Ka Paris feted 60 years . Deborah Lippmann honored 15 years in the nailcare business. XpresSpa and HydroPeptide both marked 10 years in the business...

Supplement Surge

Learn new tips on effective selling techniques.
In general I eat a balanced, nutritious diet like many of your spa-goers (healthy recipes ideas here and here ). It gives me consistent energy, and I enjoy the many natural flavors of produce. Even better, when I nosh on fresh fruit and vegetables regularly, I do notice a significant change in how my hair and skin look. Busy lifestyles...

Seasonally Savvy

Discover new expert tips for year-end promotions.
Right now clients are thinking apples, pumpkins, and ghosts, but your spa should be thinking months in advance to the next round of holidays. While joyous, it’s also a high-stress time, making the pampering skincare treatments your businesses provide especially important. However, the seasonal onslaught of gift shopping and festive gatherings finds clients limited in both time and budget. So,...

Behind the Beauty Scene

Follow along on our tour of a cosmetics company.
It's part of the job description working at American Spa to go behind the scenes throughout the industry to learn more about it so we can share tips, tricks, and the latest innovations with all of you. Recently I was invited to visit NuWorld Beauty, manufacturer of Hard Candy cosmetics and a variety of other beauty brands, as a part...

Ingredient Inquiry

Learn more about updated sunscreen legislation
There is good news this month for sunscreen manufacturers across the U.S. The Senate passed a bill that requires the FDA to respond to pending sunscreen ingredients within a shorter period of time. Skin cancer is the most common cancer diagnosed in the U.S., and sunscreen is the primary protection against it. It’s more important than ever that Americans are...

Retail Relaxation

Discover an overnight pop-up spa in Ikea
For most spa-goers, the idea of spending time in the furniture mega-store Ikea is anything but stress-relieving. Last week the Ikea Retreat, a pop-up overnight spa in several locations of the retailer in Europe, attempted to change that notion. For this wellness sleepover, Ikea invited a number of loyal and lucky customers for a night in the showroom. Decked out...

Bodycare Business

Get savvy with sales tips for bodycare products.
We checked in with a few skincare professionals to get their top tips for selling the expanding array of bodycare products and services. “Customization is one of the most effective ways to retail bodycare. Body Bliss spa guests are taken through a series of choices until they end up with a unique formulation that addresses their wants and needs and...

Business Innovations

Discover a new small-business friendly revenue stream
We talk about how technology can benefit your spas in length and often—check out Remote Control and Social Studies . Usually when we cover tech topics, we're referring to new devices for facials or treatments, software for managing business, or mobile solutions to catch clients everywhere they go. Metamorphosis Day Spa (New York City) has taken a big leap forward...

DIY Overnight Facial

Find an overnight cure for dry, damaged skin
It’s never too early to start preparing the skin for cooler weather, and after clients (and maybe you too) have been spending the summer worshipping the sun, dry and damaged skin must be treated in between professional facials for best results. Terese Linke, global spa training and education director for Amala, shares a simple, five-step DIY facial to bring the...

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