Retail

Scents of Style

Learn how your spa can tap into the aroma power
The sense of smell is closely linked with memory. For that reason, I took great care in selecting a new perfume to wear on my wedding day, and its fresh, citrusy aroma still brings me back to those special moments. Scent isn’t only about nostalgia; studies have shown that a distinct aroma can make a business more memorable and have...

Survey of Sales

Get in tune with clients' buying habits with new research results
We've made it through the biggest retail season of the year, but that's no reason to chill out on sales strategies for spa-goers chilling out in the treatment rooms. Knowing what your clients are likely to buy can help keep retail sales booming through the winter lull. A recent TABS Group (a consumer products analytics firm) study surveyed 1000 women...

Long Live Lashes

Learn about new products to pamper eyelashes
I don’t mean to brag, but I’ve always had great eyelashes. Makeup artists would always comment on them, one recently even asked if I had extensions. Nope, they’re all real and naturally curly like my hair. I didn’t understand why anyone would pay money for an eyelash curler until I played beautician for friends in college and battled stick-straight lashes...

Sustainable Beauty

Check out the winners of the Sustainable Beauty Awards
Many companies are proving going green is indeed a beautiful endeavor. Here to recognize those that have gone above and beyond in preserving the environment is Organic Monitor with its 2014 Sustainable Beauty Awards . The awards recognize organizations that are pushing the boundaries of sustainability in the beauty industry. This year’s winners include a diverse group of green-leaning companies,...

Smart Chatter

Check out the best tips from our holiday marketing twitter chat
Thanks to everyone who joined our #WellnessWatch Twitter Chat last month with Millennnium Systems International co-hosts John Harms, founder, and Bob Maconi, vice president of enterprise sales. Giftcards came up frequently and do bring in business when done right. Here are a few more tips from these industry pros to help you boost your spa’s holiday marketing: When putting up...

Holiday SPArkle

Check out a smart strategy to bring holiday shoppers into the spa
I've been making my lists and checking them twice already, but I haven't set foot in a store to make a dent in my shopping yet. Just the thought of dealing with thte crowds is overwhelming and stressful. Spas, like The Guerlain Spa at the Waldorf Astoria New York and its Guerlain Holiday Pop Up Shop , offer a much...

Cabin Fever Cure

Follow along to bring a luxurious spa ritual home
Not far from New York City, parts of New York State were hit with feet of snow that brought everything to a halt last week. There’s no excuse to risk traveling in extreme weather, but staying homebound means cabin fever will hit sooner or later. Terese Linke, Amala ’s global spa training and education director has a five-step solution to...

Shop Til You Drop

Learn about after Thanksgiving skincare deals and spa promotions
I love shopping and adore a sale, but I’ve never felt inclined to battle the inevitable crowds and chaos of Black Friday. I’d much rather relax and spend time with friends and family. I’m pretty sure I’m in the minority considering the number of spectacular promotions and sale previews all around. It’s a good time to take stock of your...

Collegiate Care

Learn about a fanatic skincare line that gives back to the community
If you or your clients are college football fans like myself, you know how important November games can be. There’s still time to recover from lackluster games, or solidify dominance. Thanks to Jennifer Walsh, former owner and founder of The Beauty Bar, there’s another way for fans to show support their favorite college teams with Pride & Glory , her...

Spa Shots

Check out a new product for a burst of energy
More often than not we’re talking about how relaxing and calming the spa experience is. We even have a few stories coming up in the next couple months about treatments geared toward a good night’s rest. That’s all well and good for clients in search of Zen, but sometimes they need a burst of energy or extra oomph to make...

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