Trend Watch

Farm-to-Treatment-Table Trend Takes Hold of the Industry

What New Trend is Sweeping the Industry?
Although I'm often asked about spa trends, I've found it difficult, lately, to pinpoint any that are truly original. One, however, that has been gaining momentum recently is the farm-to-treatment-table trend. A variation on the farm-to-table concept found at restaurants, it fits well with the industry's efforts to be greener. The Spa at the Omni Mount Washington Resort (Bretton Woods,...

Holiday Health Tips

Learn how to fight the health hazards this season
Unfortunately it’s a fact: The holidays, from Christmas to New Year’s, are a treacherous time when it comes to our health. According to John Young, M.D., author of Beyond Treatment: Discover how to Build a Cellular Foundation to Achieve Optimal Health , heart attacks and other cardiac issues are more common, the number of pneumonia cases spikes, and more deaths...

Chic Holiday Nails

Get step by step manicure tips to prep clients for parties
Shopping for the holidays started weeks ago, and festive parties got into full swing this weekend. A full social calendar for you and your clients means keeping up beauty appointments, specifically manicures, is especially important. Red tips are always a chic option, but for clients who want to take it up a notch you can offer a sophisticated ruby twist...

At the Wellness Source

Learn new ways your spa can profit from the wellness trend
Wellness, in a sense, is never fully achieved or accomplished. Instead, it's a lifelong pursuit and way of life. I love finding new ways to improve my own personal wellbeing, physical fitness, and health. From recent trend reports, wellness is no passing fad and your clients are looking for more ways to boost their wellness too. If your spa’s menu...

Spinning with a View

Check out a tip-top wellness event
A change of location and a different atmosphere can elevate an everyday activity into something extraordinary. Just think about the enhanced bliss guests experience in a beachside cabana massage treatment rather than a standard indoor space. It rings true for yoga and a variety of fitness offerings too, as I discovered at a recent rooftop cycling class. It was well...

Shaving Ritual

See how one New York City spa spurs awareness
After a weekend filled with flash sales, door-buster deals, and hoards of shoppers, today’s #GivingTuesday campaign provides relief. Don’t get me wrong; spas can bring in big business from holiday retail specials— more on that here . But it is refreshing to focus on generosity and giving to those in need during the holiday season. No Shave November encouraged men...

The Award Goes To

Be the first to know the winners of the Professional’s Choice Awards
We are thrilled to unveil all the winners of the 2014 American Spa Professional’s Choice Awards in our December Issue . Celebrating its 10th year, our annual awards offer industry insiders a chance to vote for their favorite spas, products, and more in a write-in online survey. This year, approximately 4,000 decision-makers from destination spas, day spas, medical spas, and...

Energy Saver

Discover new ways to save energy and cut costs this winter
The holiday season brings in big business for spas of all sizes, with stressed clients looking for relief with facials, massages, and more. This time of year also brings cold temperatures to most of the country and also new opportunities for cost-cutting. It's true, and here are several simple steps from Kevin Stevens, product market manager at Choose Energy ,...

Dangerous Curves Ahead

Discover how spas can cash in on the booty trend
We talked about the rising trend of fanny facials earlier this summer, a popular option for beachbound clients. Backsides may be covered up for the next few months, but that doesn't mean attention has shifted elsewhere. Thanks to the viral images from the latest Kim Kardashian photo shoot, Jennifer Lopez and Iggy Azalea's music video for "Booty," and more, women...

Collegiate Care

Learn about a fanatic skincare line that gives back to the community
If you or your clients are college football fans like myself, you know how important November games can be. There’s still time to recover from lackluster games, or solidify dominance. Thanks to Jennifer Walsh, former owner and founder of The Beauty Bar, there’s another way for fans to show support their favorite college teams with Pride & Glory , her...

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