Trend Watch

Farm-to-Treatment-Table Trend Takes Hold of the Industry

What New Trend is Sweeping the Industry?
Although I'm often asked about spa trends, I've found it difficult, lately, to pinpoint any that are truly original. One, however, that has been gaining momentum recently is the farm-to-treatment-table trend. A variation on the farm-to-table concept found at restaurants, it fits well with the industry's efforts to be greener. The Spa at the Omni Mount Washington Resort (Bretton Woods,...

Earth Love

Learn about Earth Day friendly treatments at luxe spas
I’m very excited to see the locally inspired treatment trend continue to grow. It’s such an easy way for you to make your spa stand out and give guests the authentic experience they crave after their travels. The treatments below show the wide range spas around the world have on their menus with local ingredients, perfect for celebrating Earth Day...

Happy Healthy Hair in the Spa

Learn new answers to common questions from a hair expert
We spend most of our time talking about skincare solutions largely because that’s where you focus your spa’s efforts as well. Recently, there has been a bigger push for healthy hair and natural solutions for clients to achieve their best look, which fits in with the relaxation-inducing spa experience better than ever. As such, healthy hair definitely should be a...

Botox Widens Appeal

Enjoy a laugh at the expense of injectable side-effects
I've noticed a growing trend in the skincare arena here in New York City after attending a few recent events. Botox and fillers are appealing to an ever-younger demographic for maintenance and preventative measures. I'm well aware the Botox craze is nothing new, but it is interesting to see it filter down to the 20-something crowd. For medical spas, it...

Year of Mindfulness

Learn about an emerging trend sure to spur spa business
We're already four months into 2014, but it's not too late to take advantage of it as the year of mindfulness, as it has been nicknamed thanks to the growing trend. Google searches for mindfulness have more than tripled between 2004 and 2013. People are looking for a way to detox, unwind, and rediscover peace. Additionally, according to JWT Worldwide...

Wedding Day Beauty

Learn new tips from a makeup professional
I can’t help but smile each morning this week thanks to blooming flowers all along my walk to work. Spring has certainly arrived and with it wedding season and extra business for spas to prep brides and bridal parties for the big day. I reached out to Tricia Campbell, director of education for Jane Iredale—The Skin Care Makeup, for her...

Wax On Wax Off

Learn about the history of hair removal
The return of warm weather certainly means a boost in waxing appointments at your spa as clients think about upcoming beach vacations. We recently attended a timely celebration of Uni K Wax Center 's 21st birthday and its introduction of the Brazilian Wax to the market. There, I learned that waxing is much older and dates back to ancient cultures,...

Express Yourself

Share your spa's insights in our 2014 Industry Insider survey.
I’m excited to let you all know American Spa ’s Industry Insider Survey is live and ready for your expert input. Your insights and experiences in each of your spas help us hone in on the business strategy and tips that will benefit and interest you most in the upcoming year. Our annual poll covers key wellness industry topics including:...

Simply Chic Eyebrows

Discover unique tips to make eyebrows look gorgeous
Eyebrow trends don't always look good on everyone, and many of us have the middle school class photos to prove it. Luckily, spring brows are more about color and contrast than changing the shape, which means it’s time to put down the tweezers. Boom Boom Brow Bar (New York City) is embracing the thick, gorgeous eyebrow look and helping clients...

Community Fitness

Learn how an exercise concierge service can complement your business
One of my favorite things about writing about the spa industry is the convergence of beauty and fitness, where the focus remains overall wellness inside and out. I’ve mentioned my love of exercise here and here , and I had a blast checking out the latest fitness craze in the hospitality industry, Strength in Numbers (SIN) . Founded by fitness...

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