Trend Watch

Farm-to-Treatment-Table Trend Takes Hold of the Industry

What New Trend is Sweeping the Industry?
Although I'm often asked about spa trends, I've found it difficult, lately, to pinpoint any that are truly original. One, however, that has been gaining momentum recently is the farm-to-treatment-table trend. A variation on the farm-to-table concept found at restaurants, it fits well with the industry's efforts to be greener. The Spa at the Omni Mount Washington Resort (Bretton Woods,...

All About Anti-Aging

Decipher popular skincare product and treatment claims
The famed fountain of youth is still enticing spa-goers with an expanding market of anti-aging products and treatments as vast as their concerns. And let’s face it, that’s unlikely to change anytime soon, and facial care is projected to account for 86 percent of the skincare market’s $16.3 billion gain this year. Treating lines and wrinkles, age spots, hyperpigmentation, dry...

Well-Rounded Fitness Inspiration

Get inspired by fitness feats
Summer is the season of skin and lots of it. It’s no surprise everyone seems to be looking for new ways to achieve their ideal bikini body in the gym, spa, and in the great outdoors, and fast—it is the middle of July after all. Getting moving and exercising is all well and good, however many of these get-fit-quick schemes...

A Head Start

A Mirabella Beauty pro shares the brand’s face for fall
We’re in the midst of summer—sweating through our nice clothes and living in humidity. Like many, some of us can’t wait for fall weather, which means crisp air, layers, dark eye shadows, and the ability to hold a hairstyle. Autumn isn’t until the next few months, but that doesn’t mean clients can’t get a head start on season’s hottest beauty...

Season of Giveaways

Discover spa giveaways to boost business
One of the most popular travel trends we're seeing is the girlfriend getaway—a much-needed respite to reminisce, recharge, and reconnect. I'm personally on board with this one and hope it stays around; each year I look forward to the time I get to spend with friends who've scattered across the country. You should be on board too as spas are...

Go Go Spa Gadget

Learn how your spa can benefit from at-home beauty devices
Summer is a busy time for spas and clients alike thanks to vacations. It also seems to be a season of new technology and gadgets, which help clients maintain their results between spa visits. We talked to Paola Perin, director of spa at Willow Stream Spa at the Fairmont Kea Lani Maui (HI), for her take on incorporating one of...

Long-Term Beauty

Take your gel polish knowledge to the next level.
I love color, from the brightest and boldest hues to subtle neutrals. One of the easiest ways I've found to incorporate color is through nail polish and going for a change whenever the latest shades appear on my desk. As fun as a new (DIY) manicure several times a week is for experimenting, I've learned gel polish sets the standard...

Patriotic Palette

Get inspired by an all American beauty look
The last few weeks I’ve been seeing stars everywhere. No, I didn't hit my head or run into any celebrities; it’s World Cup fever spreading. Though the United States team was knocked out last night with a harrowing 2-1 loss to Belgium in extra time, Independence Day on Friday brings more red, white, and blue festivities across the country. Here...

Summer Nail Art Contest

Try your hand at the season's trends
Type "nail art images" in Google and in less than one second millions of inspiring results fill pages and pages. Summer is the perfect time for your spa's nail artists to flex their creative muscles with unique manicures and pedicures for clients to show off on the beach and anywhere in the sun. Guests with painted tips aren't the only...

Braiding at its Best

Learn how to recreate a Game of Thrones braid
Braids could have easily become a passing hairstyle trend but they have earned serious staying power. Creative styling has helped the modern plait jump from runways to brides to television stars. For clients dreaming of the gorgeously intricate hairstyles that have adorned season four of Game of Thrones, Butterfly Studio Salon stylist Jason Dougherty gives his expert step-by-step guide on...

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