Trend Watch

Mother's Day Survey Reveals Spa Services on the Rise as Ideal Gift

Give the Gift of Spa this Mother's Day
If you haven't given any thought yet as to what to get your mom for Mother's Day then a recent survey might just give you some ideas. It may also inspire you to roll out a few Mother's Day specials. According to the annual Brand Keys Mother's Day Survey, total spending is estimated to reach nearly $17.2 billion. The New...

Top 10 Hospitality Trends for 2012

Hotel guru Robert Rauch shares his predictions.
For most of us, 2012 is already proving to be more promising than 2011, and staying on top of trends is important to our success. Since many spas are located in hotels, it is important to keep an eye on what’s happening there, in addition to the spa market itself. As such, I'd like to present the Top 10 hospitality...

New Study Reveals Fastest Growing Cosmetic Procedure

Move over Botox, a new procedure is on the rise.
As the editor in charge of American Spa 's bi-monthly Medical Spa Report, I come across a lot of info on a daily basis on topics ranging from cosmetic surgery to non-invasive procedures to injectables. Because of this, I don't really get shocked by all the options out there to help people alter their appearances to look younger, thinner, prettier,...

Spa Product Demand Stays Strong, Evolves

A survey at the recent Live Love Spa event reveals purchasing behaviors.
In my opinion, an increased demand for spa products and a trend toward updating spa menus mean good things for the spa business and provide yet more evidence of recovery in our industry. So I was pleased to get the results of a survey conducted of decision makers from Las Vegas and Utah at at Live Love Spa’s recent event...

Tips for Pampering Discounts

Help your frugal clients save money at the spa with these handy tips.
Clearly, the past few years have seen the bad economy negatively impact the spa market. While things are looking up, clients have become accustomed to discounts and are looking to you for solutions. To help them out—and perhaps even fill some of the less-busy time slots at the spa—I thought I would pass along these tips from Andrea Woroch, a...

Jeremy McCarthy to Give Spatec Spring Keynote

Starwood’s Director of Global Spa Development and Operations to offer a defense of pampering.
In my opinion, the best thing about our industry is the incredible people. One of my favorites is Jeremy McCarthy, the Director of Global Spa Development and Operations for Starwood. I’m a big fan of his blog, The Psychology of Wellbeing , as well of some of the articles he’s written for American Spa . (Be sure to stay tuned...

Well+Good Releases Top Fitness and Wellness Trends for 2012

Find Out What's New In the World of Wellness
I’m often asked about industry trends. And after more than a decade covering the industry, I must admit, it’s not always as easy as it once was to come up with a few. It sometimes seems like it’s all been done before. Then again, perhaps being involved in the industry from its infancy has raised my expectations based on the...

Trendspotting 2012: Grooming & Personal Care Trends

Get the scoop on the next year’s hottest grooming trends.
As a spa owner, I think it’s important to keep your finger on the pulse of industry trends. That’s why I’m excited to give you an inside look at next year’s top trends when it comes to grooming and personal care, courtesy of the global integrated marketing communications agency Euro RSCG Worldwide . “Given the graying of the global population,...

TREND ALERT: SpaFinder Releases State of Spa Travel Stats

Ge the scoop on the latest trends in spa travel.
Some of the most popular requests I receive as editor of American Spa are those for stats and surveys related to our industry. So, I'm happy to pass along my most recent finding— SpaFinder 's fifth-annual State of Spa Travel survey. Released this week, the report from a survey of travel agents shows that travel to hotel, resort, and destination...

Trend Alert: Couples Choosing to "Grow Young" Together

More couples are choosing to get cosmetic surgery together.
I think that everything is always more enjoyable when done as a couple (case in point, couples' massages), and apparently, I'm not alone. In fact, this morning, the Today Show did a segment on Ira and Roberta Almeas, a married couple who decided to "grow younger" together by getting minimally invasive work done to reduce the signs of aging, such...

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