Trend Watch

High Brow Versus Low Brow

Discover the latest brow trends from researchers
It’s high time for high brows to give way to the low arch look. A recent Journal of Aesthetic Plastic Surgery study completed by researchers at Johns Hopkins University and University of Regensburg found interesting arch trends. Keep these in mind and share with clients to ensure their face-framing features are up to date. Those surveyed consider the low brow...

SpaBooker Tips for an Effective Spa Discounting Strategy

discounting
Discover business insight and marketing strategy from SpaBooker's webinar focused on how to effectively use discounts
The recent economic difficulties spurred the creation of discount sites and encouraged even luxury businesses to discount their valuable products and services in order to attract customers. Discounted pricing became a common marketing tool to attract and retain clients who, as a result, now come to expect it. Inevitably, those discounts eat away at already slim profits and can even...

Must-Have Trends for Spas and Salons

Discover the 10 Most Important Trends for Spas and Salons
I had the pleasure of joining a prestigious group of estheticians and spa professionals for the Repêchage 15th Annual Congress on Monday. One of the highlights for me, and I’m sure for the rest of the attendees, was hearing passionate advice from Lydia Sarfati, founder and president of Repêchage. Here are her top trends for spas and salons: Facial Bar...

Time for a Spring Facebook Clean?

Is this a good time to take a look at your collection of “friends”?
I will admit I’m not the most active Facebook participant. My posts tend to be about my pets, my nephew, or a trip I’m taking, and they often come months apart. Pretty much the only thing I do religiously is check the weekly birthdays so that I can give my friends and family a shout out. I also recently realized...

Kardashians Sample Fish Pedicure, INTA Responds

International Nail Technicians Association says reality TV stars foray into fish is not a great idea.
A recent adventure by the Kardashian Klan is being dubbed as “fishy” by the International Nail Technicians Association (INTA). Kim and Kourtney recently filmed an episode of their reality show in Greece, during which they received fish pedicures. According to the INTA, this practice is not a great idea and does not fit into the Pedicure Equipment Cleaning & Disinfecting...

The Ultimate Spa Guide to Mother’s Day

SpaBooker provides tips for helping spas boost Mother's Day sales.
Mother’s Day is the second-biggest gift-giving holiday of the year, coming in just behind the winter holiday season and ahead of Valentine’s Day. According to Statistic Brain, approximately $14.6 billion will be spent on Mother’s Day, and your spa should be reaping revenue from these sales. With Mother’s Day right around the corner, it’s time to arm your spa with...

Wonderful Wellness Apps

Check out Well+Good NYC’s picks for three fabulous meditation apps.
I have to admit that the iPhone app I seem to use the most nowadays is Words With Friends—I’m bitterly trying to get over the fact that my little brothers keep beating me in spite of my job in publishing. However, I know that I’m seriously under-utilizing all the wonderful apps that are available, particularly those that relate to our...

Rosemary May Increase Memory by 75 Percent

Get the scoop on this healing herb from Aromandina's Cristina Proano-Carrion.
I’m coming off a rather busy time that involves attending two trade shows, the closing of the year’s biggest issue of American Spa , and the planning of a summer family trip. One thing I’ve learned about myself is that when I get busy, I get forgetful. Just this week, I’ve forgotten my keys, my cell phone, and the names...

Real Numbers on Esthetician Compensation

The Global Spa & Wellness Summit team gets real about employee compensation.
As an industry, one of the most talked-about topics is employee compensation. With this in mind, I wanted to share this excellent recent post from the team at the Global Spa & Wellness Summit’s blog as it relates to esthetician compensation. Enjoy! Compensation is, in most markets, the single biggest expense in spa business operations. This makes sense – after...

Global Spa Trends & Innovations

Check out Lisa Starr’s latest report on the top industry trends.
As spa professionals, we all love a good trend report. Last week, I was introduced to one more excellent industry analysis courtesy of Wynne Business ’s Lisa Starr at Spatec Spring . She was the event’s keynote speaker, and she created an excellent report based on her vast industry knowledge and world travels. Among the her picks for the hottest...

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