Trend Watch

Men's Cosmetics Market Booms

An L.A. Times articles reports on the booming popularity of skincare for guys.
My dear friend Michael Bruggeman, founder and president of Organic Male OM4 , has always been a proponent of men’s skincare. In fact, we recently had dinner together and talked about how the market for men’s skincare has grown and changed. So when he passed along an article from the Los Angeles Times , “ Market booms for men's cosmetics...

An Editor's Obsession: Crystal Purse Hooks

Add a little sparkle to your retail area with these fancy hooks.
I am somewhat obsessed with purses (I can't walk past Cole Haan without stopping in), so when I first learned about the ingenious little invention of purse hooks, I was...well...hooked. And now I have discovered the cutest styles of purse hooks from Luxe Link on rsvpinstyle.com. My favorite is this Swarovkski Crystal Luxe Link folding hook, which is sure to...

Wellness Travel Trend Report for 2012/2013

JoAnn Kurtz-Ahlers predicts wellness travel trends for 2012-2013
Take note: another great wellness travel trend report has been released. This time, JoAnn Kurtz-Ahlers, the president and founder of Kurtz-Ahlers & Associates and a longtime leader in hospitality, has released a roundup of experiences that are gaining a new wave of popularity amongst wellness travelers for 2012 and 2013. “Over the past two decades, the concept of spa has...

New Study Reveals Widespread Appearance Insecurity

National Survey By StriVectin Finds Many Americans More Insecure About Their Looks Than Their Jobs
According to a new survey by StriVectin, nearly everyone in the country (or 95 percent of Americans) wish they had the power to change something about themselves right now. Even while so many Americans are underemployed or unemployed and have been struggling in a volatile job market, the survey finds that more people would rather improve their looks (55 percent)...

Mother's Day Survey Reveals Spa Services on the Rise as Ideal Gift

Give the Gift of Spa this Mother's Day
If you haven't given any thought yet as to what to get your mom for Mother's Day then a recent survey might just give you some ideas. It may also inspire you to roll out a few Mother's Day specials. According to the annual Brand Keys Mother's Day Survey, total spending is estimated to reach nearly $17.2 billion. The New...

Top 10 Hospitality Trends for 2012

Hotel guru Robert Rauch shares his predictions.
For most of us, 2012 is already proving to be more promising than 2011, and staying on top of trends is important to our success. Since many spas are located in hotels, it is important to keep an eye on what’s happening there, in addition to the spa market itself. As such, I'd like to present the Top 10 hospitality...

New Study Reveals Fastest Growing Cosmetic Procedure

Move over Botox, a new procedure is on the rise.
As the editor in charge of American Spa 's bi-monthly Medical Spa Report, I come across a lot of info on a daily basis on topics ranging from cosmetic surgery to non-invasive procedures to injectables. Because of this, I don't really get shocked by all the options out there to help people alter their appearances to look younger, thinner, prettier,...

Spa Product Demand Stays Strong, Evolves

A survey at the recent Live Love Spa event reveals purchasing behaviors.
In my opinion, an increased demand for spa products and a trend toward updating spa menus mean good things for the spa business and provide yet more evidence of recovery in our industry. So I was pleased to get the results of a survey conducted of decision makers from Las Vegas and Utah at at Live Love Spa’s recent event...

Tips for Pampering Discounts

Help your frugal clients save money at the spa with these handy tips.
Clearly, the past few years have seen the bad economy negatively impact the spa market. While things are looking up, clients have become accustomed to discounts and are looking to you for solutions. To help them out—and perhaps even fill some of the less-busy time slots at the spa—I thought I would pass along these tips from Andrea Woroch, a...

Jeremy McCarthy to Give Spatec Spring Keynote

Starwood’s Director of Global Spa Development and Operations to offer a defense of pampering.
In my opinion, the best thing about our industry is the incredible people. One of my favorites is Jeremy McCarthy, the Director of Global Spa Development and Operations for Starwood. I’m a big fan of his blog, The Psychology of Wellbeing , as well of some of the articles he’s written for American Spa . (Be sure to stay tuned...

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