Trend Watch

New Study Finds UV Nail Lamps Do Not Cause Cancer

Journal of Investigative Dermatology research alleviates UV gel fears.
If you’ve been reading this blog for the past few years, you know that I’m a huge fan of UV gel manicures. I love that they look great for weeks without any sort of chipping. Though I would imagine it would take a lot for me to give up my UV gel manicures, I have worried a bit when reading...

Watermark Your Social Network Images

Following the recent Instagram privacy buzz, Linkup Marketing expert Valorie Reavis provides some tips.
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair, spa, and beauty images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing . The changes, announced just days before the...

SpaFinder Wellness Shares Top 10 Spa and Wellness Trends for 2013

Learn what factors might be affecting your spa in the upcoming year.
Although its 10th annual Trends Report isn't scheduled to be released until January 15, SpaFinder Wellness offered a preview of the top 10 trends that will impact our industry in the coming year... Healthy Hotels While in the past gyms and spas have been positioned as amenities, they are now becoming an integral part of most hotels, as more chains...

2013: Color Us Blue

Ready to update your spa with a hot color? Think blue.
According to American Spa ’s recent Industry Insider survey, 29 percent of spas are planning a renovation this year. I would guess those renovations will include updates on walls and accents, so I wanted to share a color trend report that calls 2013 the year of blue. “As a color, blue represents stability and comfort,” says national color expert Kate...

What’s Your Spa’s Refer-ability?

Shortcuts helps spas understand the power of word-of-mouth.
Looking to improve your spa in the eyes of potential clients? Shortcuts has leapt to the aid of its salons and spas to ensure they know exactly whether they will get a glowing referral from their clients or are a Yelp! tragedy waiting to happen. By recruiting the highly acclaimed Net Promoter score as part of its unique Client Spotlight...

Farm-To-Treatment-Table Trend Continues to Grow in Popularity

Learn Why It Might Benefit Your Spa to Jump on the Bandwagon
Although we've reported on the farm-to-treatment-table trend several times over the past year, it certainly seems destined to grow. Recently, I was asked to comment on the trend in a piece for Fodor's. Check it out here to discover how some spas have jumped on the bandwagon. I must say, it's one of my favorite trends this year and one...

Almost Perfect! An appointment with a Celebrity Stylist

Damone Roberts in Beverly Hills
Have you ever wanted to book an appointment with a Celebrity esthetician, stylist, makeup artist or manicurist? ME too!
Have you ever wanted to book an appointment with a Celebrity esthetician, stylist, makeup artist or manicurist? ME too! I booked an appointment for his royal celebrity treatment and here is my minute-by-minute experience just for you. Beauty is in the brow of the beholder but a KING creates beautiful brows … The King of eyebrows that is! Damone Roberts...

Book Clubs Find a Happy Home in Today's Spas

Find Out Why Oprah Isn't the Only One Who Can Recommend a Good Book
This week, The New York Times published Sit Back, Relax and Turn the Page , an article in which I was asked to contribute my two cents worth on the growing popularity of spa book clubs. I first wrote about the topic a couple of years ago when the Spa at the Omni Mount Washington Resort (Bretton Woods, NH) became...

Tips for Preventing Pain When Using an iPad or Computer

Great advice for both you and your clients.
Every time I get a massage, my therapists feel the knots in my neck muscles and guess that I spend a lot of time in front of the computer. It’s a malady that I think that many of us—both those of us in the industry and our clients—tend to face. So when I got these tips from the October 2012...

Celebs Share Their Favorite Products as Part of a Monthly Club

Discover How to Live Like a Celebrity
Men have been on my mind a lot lately. I should preface that by saying that our upcoming November issue, which we're working on now, focuses on male spa-goers. That's why when I got an email about the 12SOCIETY , I just had to share. A member's club, 12SOCIETY involves celebs, such as Nick Cannon, Michael Strahan, and Nas, selecting...

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