Trend Watch

Duri Follows Pantone Green Trend

Two new shades of polish are on trend with Pantone’s color of the year.
According to Pantone, emerald green is the color of 2013, beating out shades like lemon zest, dusk blue, African violet, and nectarine as the year’s color to watch. "Green is the most abundant hue in nature — the human eye sees more green than any other in the spectrum," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Symbolically,...

Spas Make Sweet Music With Grammy-Inspired Treatments

Discover how some spas are capitalizing on awards season this year
With award season in full swing, many spas are offering Red-Carpet Facials and the like. I was especially interested to hear about the Grammy-inspired treatment at The JW Marriott Desert Springs Resort & Spa (Palm Desert, CA). It's offering the Golden Body Scrub ($65, 30 minutes; $119, 60 minutes), which is set to an individual's choice of musical genre. Although...

Wrangler Introduces Denim Spa Jeans

Discover how jeans can help spa-goers hydrate and fight cellulite
I sometimes think the word "spa" has become one of the most overused marketing terms around. We've all heard of dog kennels referred to as doggie spas and car washes promoted as car spas. Even frozen food has jumped on the bandwagon with Lean Cuisine introducing a Spa Collection, which offers a variety of healthy options. That's why I can't...

Kids and Sauna - Yea or Nay?

Should the popular Finnish tradition of kids enjoying the sauna come to America?
I recently received an interesting press release from KLAFS GmbH & Co. KG that highlighted the benefits of sauna-going for children. According to the release, in Finland, children are brought into the sauna for the first time at the age of one, and healthy children tolerate a short stay in the sauna well. They also point out that it is...

What to Look For In a Safe Waxing Service

Tips for keeping your waxing clients safe.
According to Malynda Vigliotti, owner of Boom Boom Brow Bar in New York City, “waxing is the fastest and most affordable way to remove hair from the root, that’s why so many prefer it over tweezing, laser, and threading. But not all waxing is created equal. Whether a fancy spa or a nail joint, there are things a consumer should...

New Study Finds UV Nail Lamps Do Not Cause Cancer

Journal of Investigative Dermatology research alleviates UV gel fears.
If you’ve been reading this blog for the past few years, you know that I’m a huge fan of UV gel manicures. I love that they look great for weeks without any sort of chipping. Though I would imagine it would take a lot for me to give up my UV gel manicures, I have worried a bit when reading...

Watermark Your Social Network Images

Following the recent Instagram privacy buzz, Linkup Marketing expert Valorie Reavis provides some tips.
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair, spa, and beauty images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing . The changes, announced just days before the...

SpaFinder Wellness Shares Top 10 Spa and Wellness Trends for 2013

Learn what factors might be affecting your spa in the upcoming year.
Although its 10th annual Trends Report isn't scheduled to be released until January 15, SpaFinder Wellness offered a preview of the top 10 trends that will impact our industry in the coming year... Healthy Hotels While in the past gyms and spas have been positioned as amenities, they are now becoming an integral part of most hotels, as more chains...

2013: Color Us Blue

Ready to update your spa with a hot color? Think blue.
According to American Spa ’s recent Industry Insider survey, 29 percent of spas are planning a renovation this year. I would guess those renovations will include updates on walls and accents, so I wanted to share a color trend report that calls 2013 the year of blue. “As a color, blue represents stability and comfort,” says national color expert Kate...

What’s Your Spa’s Refer-ability?

Shortcuts helps spas understand the power of word-of-mouth.
Looking to improve your spa in the eyes of potential clients? Shortcuts has leapt to the aid of its salons and spas to ensure they know exactly whether they will get a glowing referral from their clients or are a Yelp! tragedy waiting to happen. By recruiting the highly acclaimed Net Promoter score as part of its unique Client Spotlight...

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