Trend Watch

Prepaid Tickets for Spa Services?

Learn about a revolutionary new restaurant concept, and let me know if you think spas could adapt it for our industry.
Spas and restaurants have a lot in common; clients have an “appointment” for a particular time, enjoy their meal or services, interact with staff in a way that will hopefully increase the amount of the ticket (retail, wine & dessert) and generally enjoy themselves. Their likelihood of returning is based on how well the entire experience went; from making the...

Spa Programs – bringing wellness and beauty together!

Progressive spas can expand their menus by introducing clients to proper nutrition and nutraceuticals.
At a time when consumers are progressively bringing health into their beauty regimens, the spa offers the perfect place to blend a 360 degree approach towards wellness and beauty. Typically, spa services have offered topical treatments and products with a side focus on nutrition & cleansing-type programs. However with the recent analytical and industry reports showing growing consumer interest in...

The missing middle

We've been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession.
We’ve been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession. The proliferation of budget-massage operations has been one of the industry’s biggest stories in recent years. “Real” spas love to look...

Stem cell technology to change the face of the spa industry

I've been fascinated with stem cell technology ever since meeting local Aspenite and founder of "Challenge Aspen" Amanda Boxtel a few years ago...
I've been fascinated with stem cell technology ever since meeting local Aspenite and founder of "Challenge Aspen" Amanda Boxtel a few years ago. Boxtel, a 5'7" pert and attractive blonde with a bubbly, upbeat personality became a paraplegic in 1993 after a freak skiing accident on Snowmass Mountain that broke her back and left her paralyzed from the hips down...

Welcome your spa staff to the marketing team

Invest in retail, networking, and sales dialogue training. These are the tools that can empower and alter your bottom line.
With clients watching their pocketbooks closely, it is imperative for spa owners to do the same. This is the time to be aggressive in your marketing and detailed in your education and client service experiences. Invest in retail, networking, and sales dialogue training. These are the tools that can empower and alter your bottom line. It is not the time...

Defining Wellness Tourism

I've been thumbing through a great book that I'd like to share, Health and Wellness Tourism, by husband and wife authors, consultants and professors Melanie Smith and Laszlo Puczko.
I've been thumbing through a great book that I'd like to share, Health and Wellness Tourism , by husband and wife authors, consultants and professors Melanie Smith and Laszlo Puczko. The couple take a broad and innovative look at the emerging trend of tourists who choose vacation destinations for a different kind of R&R; they want to take an active...

Employee training = investment strategy

Training is an investment that returns top line growth and satisfied clients.
I support Dori Soukop's comments in her blog entry, Business Training and Success, and would like to comment further. She is right; spas and salons have for years relied on vendors to provide sales training, with the idea that we were "saving money" somehow by doing that. And you may get lucky, you may have a vendor who has a...

March retail sales increase biggest in decade!

The results of March retail sales are in, and they were good. In fact, better than good, better even than the modest increases that were projected. Retail across the U.S. was up 1.6%, but apparel retailers fared much better, with increases ranging from
The results of March retail sales are in, and they were good. In fact, better than good, better even than the modest increases that were projected. Retail across the U.S. was up 1.6%, but apparel retailers fared much better, with increases ranging from 10% for Macy's to 22.5% for Kohls. The glass half-empty viewpoint: Yes, sales were up, but they...

More competition for your retail sales...

Today's Women's Wear Daily reports that Zappos.com is looking to ramp up their beauty business from the current level of less than $1 million to $75 million a year within the next five years.
Today's Women's Wear Daily reports that Zappos.com is looking to ramp up their beauty business from the current level of less than $1 million annually (a drop in the bucket for a business that grosses over $1 B illion) to $75 million a year within the next five years. It makes perfect sense, really. I mean, we've all bought shoes...

The Best Spas are Social Hubs

Creating a nurturing community environment in your spa has direct and indirect benefits. The longer your clients remain in your spa, the more likely they are to buy additional products, try new services, and make the spa experience part of their everyday
Creating a nurturing community environment in your spa has direct and indirect benefits. The longer your clients remain in your spa, the more likely they are to buy additional products, try new services, and make the spa experience part of their everyday life. Experts predict that day spas will become social centers, much like the traditional health spas of Europe...

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