Trend Watch

Cool July 4th Mani/Pedis

Independence Day inspires creative nailcare.
Happy July 4 th , everyone! In honor of the holiday, I wanted to share a fun collection of creative manicures and pedicures that are currently featured at . Click here for some tips on how you can achieve some of these looks. Wishing you and your families a healthy, happy holiday!

Top Summer Spa Treatments

Spa Development International reveals their top picks.
If your clients are anything like me, their spa needs change drastically from winter to summer. As such, you need to update your spa menus accordingly. To help you out, Spa Development International is offering their picks for the top spa treatments for summer. Do you agree with their thoughts on the hottest treatments for the season? 1. Focus on...

Men's Cosmetics Market Booms

An L.A. Times articles reports on the booming popularity of skincare for guys.
My dear friend Michael Bruggeman, founder and president of Organic Male OM4 , has always been a proponent of men’s skincare. In fact, we recently had dinner together and talked about how the market for men’s skincare has grown and changed. So when he passed along an article from the Los Angeles Times , “ Market booms for men's cosmetics...

An Editor's Obsession: Crystal Purse Hooks

Add a little sparkle to your retail area with these fancy hooks.
I am somewhat obsessed with purses (I can't walk past Cole Haan without stopping in), so when I first learned about the ingenious little invention of purse hooks, I was...well...hooked. And now I have discovered the cutest styles of purse hooks from Luxe Link on My favorite is this Swarovkski Crystal Luxe Link folding hook, which is sure to...

Wellness Travel Trend Report for 2012/2013

JoAnn Kurtz-Ahlers predicts wellness travel trends for 2012-2013
Take note: another great wellness travel trend report has been released. This time, JoAnn Kurtz-Ahlers, the president and founder of Kurtz-Ahlers & Associates and a longtime leader in hospitality, has released a roundup of experiences that are gaining a new wave of popularity amongst wellness travelers for 2012 and 2013. “Over the past two decades, the concept of spa has...

New Study Reveals Widespread Appearance Insecurity

National Survey By StriVectin Finds Many Americans More Insecure About Their Looks Than Their Jobs
According to a new survey by StriVectin, nearly everyone in the country (or 95 percent of Americans) wish they had the power to change something about themselves right now. Even while so many Americans are underemployed or unemployed and have been struggling in a volatile job market, the survey finds that more people would rather improve their looks (55 percent)...

Mother's Day Survey Reveals Spa Services on the Rise as Ideal Gift

Give the Gift of Spa this Mother's Day
If you haven't given any thought yet as to what to get your mom for Mother's Day then a recent survey might just give you some ideas. It may also inspire you to roll out a few Mother's Day specials. According to the annual Brand Keys Mother's Day Survey, total spending is estimated to reach nearly $17.2 billion. The New...

Top 10 Hospitality Trends for 2012

Hotel guru Robert Rauch shares his predictions.
For most of us, 2012 is already proving to be more promising than 2011, and staying on top of trends is important to our success. Since many spas are located in hotels, it is important to keep an eye on what’s happening there, in addition to the spa market itself. As such, I'd like to present the Top 10 hospitality...

New Study Reveals Fastest Growing Cosmetic Procedure

Move over Botox, a new procedure is on the rise.
As the editor in charge of American Spa 's bi-monthly Medical Spa Report, I come across a lot of info on a daily basis on topics ranging from cosmetic surgery to non-invasive procedures to injectables. Because of this, I don't really get shocked by all the options out there to help people alter their appearances to look younger, thinner, prettier,...

Spa Product Demand Stays Strong, Evolves

A survey at the recent Live Love Spa event reveals purchasing behaviors.
In my opinion, an increased demand for spa products and a trend toward updating spa menus mean good things for the spa business and provide yet more evidence of recovery in our industry. So I was pleased to get the results of a survey conducted of decision makers from Las Vegas and Utah at at Live Love Spa’s recent event...