Trend Watch

Fad Dieting & Skin Health, is there a Connection?

Are you suggesting the right combinations of food and nutrients for your clients?
We have all experienced it! Fad diets focusing on imbalanced nutrition and claiming rapid weight loss (and there are millions out there!) To date, there are a few staple diets that have been around for some time and most of us seem to gravitate to one over the other (depending on our body type and lifestyle). High Protein Diets for...

Great new marketing concept bridges beauty and retail worlds!

In what could be a powerful new business model, a beauty products retailer and a service provider/manufacturer team up on the national stage.
Professional salon and spa products have long had a challenge; the manufacturers exist to sell products, and of course they’d like to sell more and more of them. But many manufacturers of professional beauty products have always treaded carefully so as not to alienate the salons and spas, and licensed professionals, who use the brands in service and recommend them...

Sun Protection through Nutrition?

We all know a little bit of Vitamin D is a good thing, but in this industry educating our clients on the incredible stress chronic sun exposure plays on your skin is a critical foundation of our beauty programs.
We all know a little bit of Vitamin D is a good thing, but in this industry educating our clients on the incredible stress chronic sun exposure plays on your skin is a critical foundation of our beauty programs. With the latest controversies about the effectiveness of topical SPF’s, there is a growing trend consumers are seeking from spas to...

June labor figures don't disclose any secrets

June labor figures are somewhat improved for the Hospitality sector; what are spas seeing?
The Bureau of Labor Statistics released June employment figures today, and the news is mixed. Overall, employers cut 125,000 jobs in June, and that decrease was expected due to the end of temporary employment for 225,000 Census workers. However, the overall unemployment rate declined to 9.5% from 9.7%. Department stores and general merchandise stores added jobs, while specialty retailers had...

Spa market matures in response to economic challenges

Read about how savvy consumers provide expanded opportunities for spas.
This past week, a flurry of reports have grabbed my attention regarding the recent economic challenges, and the amazing rebound the spa market is making to remain sustainable. Diagnol, a market report firm, stated that after years of phenomenal spa growth, skincare brands have had unlimited opportunity to flourish and profit within this sector. This is until the recent economic...

Prepaid Tickets for Spa Services?

Learn about a revolutionary new restaurant concept, and let me know if you think spas could adapt it for our industry.
Spas and restaurants have a lot in common; clients have an “appointment” for a particular time, enjoy their meal or services, interact with staff in a way that will hopefully increase the amount of the ticket (retail, wine & dessert) and generally enjoy themselves. Their likelihood of returning is based on how well the entire experience went; from making the...

Spa Programs – bringing wellness and beauty together!

Progressive spas can expand their menus by introducing clients to proper nutrition and nutraceuticals.
At a time when consumers are progressively bringing health into their beauty regimens, the spa offers the perfect place to blend a 360 degree approach towards wellness and beauty. Typically, spa services have offered topical treatments and products with a side focus on nutrition & cleansing-type programs. However with the recent analytical and industry reports showing growing consumer interest in...

The missing middle

We've been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession.
We’ve been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession. The proliferation of budget-massage operations has been one of the industry’s biggest stories in recent years. “Real” spas love to look...

Stem cell technology to change the face of the spa industry

I've been fascinated with stem cell technology ever since meeting local Aspenite and founder of "Challenge Aspen" Amanda Boxtel a few years ago...
I've been fascinated with stem cell technology ever since meeting local Aspenite and founder of "Challenge Aspen" Amanda Boxtel a few years ago. Boxtel, a 5'7" pert and attractive blonde with a bubbly, upbeat personality became a paraplegic in 1993 after a freak skiing accident on Snowmass Mountain that broke her back and left her paralyzed from the hips down...

Welcome your spa staff to the marketing team

Invest in retail, networking, and sales dialogue training. These are the tools that can empower and alter your bottom line.
With clients watching their pocketbooks closely, it is imperative for spa owners to do the same. This is the time to be aggressive in your marketing and detailed in your education and client service experiences. Invest in retail, networking, and sales dialogue training. These are the tools that can empower and alter your bottom line. It is not the time...

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