March Spa Madness

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This week I painstakingly filled out my very first bracket for March Madness and the NCAA tournament. I’m not alone; millions are expected to try to predict the winning team. Though college basketball is not the most common topic of conversation among spa-goers, offering sports-themed specials to the menu appeals to the growing number of men looking to relax and can bring them right to your spa. Here’s a few gentlemen’s treatments sure to please, even if bracket picks don’t:

  • Borgata Hotel Casino & Spa (Atlantic City): This month, The Barbershop, located in Borgata’s Spa Toccare, is offering a 50 discount on any haircut or shave when a 50-minute or longer spa treatment is booked for men only.
  • JW Marriott Desert Springs Resort & Spa (Palm Desert, CA): Here the March Madness-themed spa experience lets gentlemen relax with the Final Four ($260, 2 hours) treatment. It begins with a pre-game steam, sauna, or Turkish Hammam, followed by loosening muscles with a 60-minute sports massage, and finishing with a revitalizing OM4 fitness facial and foot treatment.

Is your spa participating in March Madness? Here are a few other ways spas bring in big business from men.