If you're like most spa directors, you're probably always looking for ways to attract new demographics to your business, and one growing trend is targeting teens and tweens. Families are a big part of the success of many popular vacation spots, so why not do something specifically for the kids? One resort, Paradise Point Resort and Spa (San Diego, CA), is taking extra measures to include their younger clientele in the fun. For teens who prefer a day of pampering at the spa, The Paradise Point Spa has introduced a new summer special, “Mom and Me.” The treatment includes side-by-side 50-minute Swedish Massages with manicures and Ice Cream pedicures for mothers and daughters. The Spa also offers a “Girls’ Night In” every Saturday, where teens enjoy mock-tinis, a one-on-one skin analysis, take home SkinCeuticals product samples, and their choice of scalp massage, polish change, or mini facial. These teen-friendly offerings are sure to entice many teen girls and end up being a cherished memory of the summer.
What is your spa offering to attract a younger demographic?